Director: Bert James
Photographer: Richard Watson
Account Director: Miriam Pearce
Account Manager: Theresa Hannon
Creative Director/ Copywriter: Larry McGarry
Art Director / Graphic Designer: Chris Lyttle
Photographer: Richard Watson / Michael Walsh
Hair / make up: Jo-Ann Dawson
Production House: Streetmonkey
Music: Magical Proposition, Deep East Music
Vo Artist: Ian Beattie
Our objective was to reacquaint the visitor with Belfast, its suburbs and all that’s on offer this Christmas. Our campaign promoted Belfast as an exciting revitalised city destination for day trips and overnight stays. We sought to highlight the fact that Belfast has it all; premier shopping, entertainment, restaurants and accessibility.
We utilised our relationships with key Visit Belfast partners across the city – retailers like Victoria Square and Castlecourt, nightlife hotspots such as The Perch and Translink, who provide fast and frequent transport links throughout Northern Ireland.