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    Argento Christmas TV – Ardmore Advertising


    Account Manager: Anna Balfour
    Creative Directors: Paul Bowen and Michael Keenan
    Marketing & E-commerce Manager: Lynsey Redpath
    Production House: Street Monkey
    Music: Hugh Matier
    VO: Gayanne Potter

    The Lowdown:

    With the development of the new Argento website, there was a desire to drive traffic and ultimately increase online sales using a television and VOD campaign, as part of a wider, fully integrated campaign.

    The TV campaign was targeted to the North of England, concentrating on the North West, an area where there is no store presence.

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