To mark the first drive Kinetic organised an Out of Home advertising campaign, with the support of its media partners, to encourage the general public to host a coffee morning to raise much needed funds for Irish Premature Babies. In Ireland each year, over 4,500 babies are born before 37 weeks.
Caroline DeCourcy, Insights Director at Kinetic Ireland said: “We are delighted to announce the launch of Kinetic Gives. For our first campaign, we chose Irish Premature Babies (IPB), a charity close to my heart and my colleagues at Kinetic. Last year, I delivered our precious little girl, Amy, at 26 weeks weighing just 897 grams and measuring 35 centimetres in length. Thankfully Amy is thriving and turned 1 on the 13th June 2015. I’ve seen first-hand the amazing work IPB does and am thrilled to be able to give back in some small way.”
“We are so delighted with the support for Irish Premature Babies from the Out of Home industry and Kinetic. We are a voluntary run organisation, so any initiative that raises awareness of the work we do is very important and welcome,” adds Allison Fegan Molloy.