NEWS
Out Look: Guinness Storehouse Lets Summer Flow Across Dublin
Within that wider plan, a programmatic OOH layer brings greater focus to a particular moment in the week.
Blackrock Health to Sponsor Newstalk’s Weather Updates
The Bauer Media-owned Newstalk has secured Blackrock Health as the sponsor of Newstalk Weather.
The 12-month agreement was brokered by Media Central and Core Sponsorship,...
Mark Ritson to Headline Radiocentre Ireland’s Sounding Out 2026
Professor Mark Ritson will headline Radiocentre Ireland’s Sounding Out 2026, which will bring together leading figures from marketing, media and journalism for a morning...
Mercedes-Benz Returns as Sponsor of RTÉ’s The Traitors Ireland
Mercedes-Benz Ireland has renewed its sponsorship of the popular reality TV series The Traitors Ireland, returning as the programme’s official car partner for its...
Bill Kinlay to Step Down from WPP Media as Ken Nolan Takes Over
Bill Kinlay, one of the most prominent and influential figures in the media industry over the last 30 years, is to leave WPP Media at...
Karen Preston Set to Leave Mediahuis Ireland in October
Karen Preston, one of the leading lights in the Irish media and advertising industry over the last 20 years, is to step down as...
Tayto Once Again Tops RED C’s Brand Reaction Index for 2026
Tayto has topped the 2026 RED C Brand Reaction Index which measures emotional connection with 196 brands across a variety of categories, writes Gavin...
Digital Audio Growth Lifts Irish Radio Advertising Revenue to €79.6m
Irish radio advertising revenue increased marginally during the first half of 2026 as strong growth in digital audio and branded content offset a decline...
The Irish Marketing Podcast: A Creative Activist at Heart
The latest episode of The Irish Marketing Podcast has dropped and we continue with Summer creative series with well-known creative Bridget Johnson.
Bridget is a...
Out Look: RTÉ Sport Has the Final Word with LIVEPOSTER
As two major sporting finals concluded last Sunday, RTÉ Sport’s Summer of Sport campaign used dynamic Digital Out of Home to carry the outcomes beyond the broadcast and into the public environment.
Javelin Wins Safefood Creative Account
Javelin has won the creative account for Safefood, the all-Island body responsible for the research into and promotion of food safety and healthy eating...
Droga5 Dublin Turns Missed Calls Into Media for Samaritans
Droga5 Dublin has launched a new campaign for Samaritans Ireland that encourages people to use their voicemail greetings to promote the charity’s 24-hour...
Opinion: What is Really Driving Effective OOH Advertising
The latest research from Talon Ireland's Pulse Brand Tracker for the first half of 2026 unearths some interesting findings that challenge some conventional assumptions,...
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TBWA Ireland Says Cheese with New Campaign for Kerrygold
The Ornua-owned Kerrygold has launched its first premium cheese range in Ireland with a new integrated advertising campaign created by TBWAIreland.
The “Say Cheese. Think...
Marketing and AI Guru to Roll Out Free AI Course for Irish Marketers
Paul Dervan, one of the industry's top marketers and AI gurus is rolling out a free online course to help marketers hone their AI...
LATEST APPOINTMENTS
ACCOUNT WINS
Publicis Drives Away With MG Motors and Farizon Accounts
Publicis Dublin has been appointed as the new creative agency for two Chinese-owned automotive brands—MG Motors and Farizon.
As part of the appointment, Publicis Dublin...
