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Best Practice VoC Customer Learnings

Voice of the Customer research programmes, if managed and set up correctly can help businesses not just to better understand customer satisfaction as they...

Can Content Marketing Replace Advertising?

In the content marketing world, brands will only reap what they sow, writes John Ring. Let’s face it, as marketers there’s something quite attractive about...

Give and You Shall Receive

Brands that give their customers something for free can reap the benefits ten-fold if they are clever, writes Ger Walsh and Graham Carroll. The art...

Ticking the Boxes for 2016

It’s that time of the year when marketing plans are being finalised for 2016 and marketers and their brands are taking stock of might...

Putting Diversity in your Creative Armoury

Increasingly agencies are turning to other professions and industries to recruit staff as they begin to realise the potential a diverse workforce can bring...

Getting the Most from Your Sponsorship

Sponsorship at its best is an immersive experience, engaging customers and fans on many different levels to improve the awareness, understanding, propensity and loyalty...

Experience Required: Enquire Within

Experiential marketing has grown up and brands are now integrating it into their campaigns with gusto, writes Jonny Davis. This is the most exciting time...

D-Day Looms for Data Protection

The implementation of GDPR in 2018 has wide-ranging implications for the marketing industry and how it manages data across all their different channels, writes...

The Race to the Bottom

Short-termism is marketing creeping back into business culture and strategy but is it a good thing for businesses and brands that need to work...

Sponsorship Calling

In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland....
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