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Research Shows that 33% of Irish Adults Will Make a Black...

With Black Friday well underway – in some cases retailers started on Monday of this week – a new piece of research from MediaCom...
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Building Bridges in Europe

Creating a partnership between agencies and clients where risk taking, innovation and experimentation can thrive is the way forward and untested innovation can blossom...

The Commoditisation of Digital

With more and more money being invested in digital marketing, it’s lamentable that it has now becoming a commoditized service.  But it doesn’t have...

INSIGHTS

Insight of the Week: Targeting Consumers with Expensive Tastes

With Black Friday coming up, there is much focus on those consumers who are after a bargain. However, the canny marketer will recognise that...

Insight of the Week: Listening to the Music Streamers

Listening to streamed music has really taken off in Ireland in recent years. Latest data from Kantar Media’s Republic of Ireland TGI study reveals...

APPOINTMENTS

ASG & Partners Appoints Valerie Ludlow as Chief Executive

The Belfast-based advertising and marketing agency, ASG & Partners, has appointed Valerie Ludlow as its new chief executive. Ludlow, who was appointed to the company’s...

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AD OF THE WEEK

Ad of the Week: Dementia Understand Together – KICK

Credits: Agency: KICK Client: Health Service Executive (HSE) Campaign: Dementia Understand Together Client: Fidelma Browne, Roisin Guiry, Cairín Conway Account Directors: John Breslin, Kate McKenna Planning: Zuilmah Wallis Creative: Judy O’Broin Director:...

TRENDING NOW

DDFH&B & Target McConnells Merger to Create New Agency Model

The proposed merger of DDFH&B and its sister agency Target McConnells is designed to create a “new agency model” under the JWT brand, according...

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