Location: Dublin, Ireland
Sector: Marketing
Job type: Permanent
Salary: €70,000 – €85,000
Contact: Lauren Fahy

A leading Dublin city centre based firm is seeking a Marketing Campaign Lead with responsibility for the development and execution of marketing plans. You will work with the overall business to co-develop marketing strategy and plans to drive business growth. This role will lead on the development of the business’ internal comms strategy and will work collaboratively with all members of the wider team to brilliantly execute integrated marketing campaigns.

Key Responsibilities:

• Work with senior members of the team to develop, build and evaluate marketing and internal comms strategy which delivers on the overall business’ strategy.
• Lead on the business’ social media strategy as well as the internal communications strategy and plan, to ensure employee engagement with internal staff and clients, understanding of the wider business strategy and development of a strategy that encourages employees strive to deliver on company objectives.
• Primary responsibility for the development and implementation of integrated campaigns, ensuring deliver on time and within budget.
• Work to build up and maintain relationships with key stakeholders, acting as an ambassador for the marketing and business development function.
• Line management of two direct reports
• To be considered for this potion, you must have at least seven years’ marketing / communications experience within a large corporate business.

Next steps…

For a confidential discussion, please contact Lauren Fahy on 085 161 2262 or lfahy@alternatives.ie

Location: Ireland
Sector: Digital
Job type: Permanent
Salary: 100,000
Contact: Joan Fahey

A leading brand in the travel industry is looking for an experienced Director of E-Commerce & Digital Marketing who is passionate about travel to join their team and be part of their exciting growth plans. You will be responsible for leading their E-Commerce and Digital Marketing strategy.

Responsibilities:

• Directing in-house developers and remote contractors in ongoing website development (particularly mobile) and conversion optimization
• Planning and implementation of extensive email marketing campaigns (including some personalization)
• Ensuring that their websites remain competitive in search via SEO
• Monitoring all of our SEM activities for ROI and other key metrics. Directing and regularly feeding back to our SEM teams
• Working with the Creative Director and content teams to produce attractive content to engage a global audience both pre and post-purchase
• Coordination of extensive digital content production including copy, photos and videos for distribution on their websites and 40+ other third-party sales points
• Sourcing the best talent both in-house and via agencies and contractors, to ensure their brand stays relevant and appealing to our audience
• Oversee a marketing budget of €2-3M annually
• Managing a team of 6

Requirements:

• At least 3 years’ experience in a similar management-level position
• Experience of working with designers and developers on website development projects
• Experience of planning, designing and monitoring email marketing campaigns
• Strong experience with Google Analytics
• Strong, up-to-date knowledge of SEO, Google Search algorithms, structured data
• A good eye for design
• Knowledge of SEM and Google Adwords bidding strategies
• Knowledge of additional SEM tools such as Facebook advertising and Adroll retargeting
• Must love to travel

Location: Co Meath, Ireland
Sector: Marketing
Job type: Permanent
Salary: DOE
Contact: Shauna Daly
Job ref: 5879

Experienced content specialist required for a leading global agri-business based in Co. Meath.

Alternatives are recruiting for a permanent role of content writer for our client, a global leader in animal health and nutrition in Meath.

This role will work closely with the global marketing and communications teams to develop engaging and brand consistent content for marketing activity.

The Role:

• Work with the global communications and marketing teams to maintain consistency in brand style, voice and messaging on blog posts, email newsletters, social media posts, digital ad copy, website content, trade articles, feature articles, marketing and advertising copy, press releases, executive communications, etc.
• Write original copy, as needed, for marketing activity.
• Fine edit drafts from the global communications and marketing teams
• Provide input on editorial strategy

You:

• Five years experience in a similar role
• A bachelor’s degree, with preference for a degree in journalism or communications
• Experience in agriculture/agribusiness is preferred
• A familiarity with AP Style would be an advantage but is not required
• Impeccable written communication skills with a superior attention to detail and precision
• A writing and editing portfolio representative of assignments that were diverse in terms of subject or publishing medium
• Proven organizational skills with the ability to properly prioritize projects and simultaneous deadlines
• Strong diplomacy skills that demonstrate an ability to build rapport across departments and all levels of an organization
• A team-focused attitude
• The ability to adapt and remain flexible in a fast-paced and sometimes high pressure environment
• The ability to maintain a high degree of confidentiality
• Curiosity and openness that reflect the desire to learn and grow

If this sounds like something you would be interested in and you match the required experience, please apply.

Shauna Daly | Talent Manager | Alternatives

Alternatives Group
The Art of Talent Solutions,
Passionate about people | Passionate about performance
We provide a diverse range of opportunities – permanent, contract and consulting – for the best marketing | digital | data | customer centric talent.
First to the future, ensuring you are too.

Kinetic Ireland are seeking a Marketing Communications Manager to join their leading agency in helping brands connect with, and activate, audiences on the move. This Role includes:

COMMUNICATIONS

• Developing the communication strategy for the company in line with company objectives.
• Overall responsibility for brand management and corporate identity.
• Compiling content and production of all communication materials working closely with in-house graphic designer & printers – e.g. printed Newsletters, Annual Outdoor Advertising Planning Guide, Event Calendar, Award Submissions, Mailers, Case Studies etc.
• Production of marketing collateral & branded items working closely with in-house graphic designer and promotional companies – e.g. notepads, pens, mouse mats etc.
• Production and delivery of company presentations (Market & Company Updates, Pitches, Introduction to Outdoor Advertising etc) and training to clients, media agencies and students.
• Working closely with client service teams to deliver tailored presentations and reviews.
• Management and production of regular email News Bulletins (News Reviews, Expenditure Reviews, Internal newsletter).
• Organisation and delivery of external company events, seminars, workshops to clients, agencies, media owners etc.
• Analyse market expenditure reports.

PR

• Working closely with PR agency to promote the organisation and write company press releases/appointment notices.
• Organisation of photo calls.
• Organising advertising and editorial content where applicable.
• Organisational content and placement of Kinetic OOH campaigns.

SOCIAL MEDIA

• Development and management of social media strategy – Kinetic Facebook and Twitter social media pages.
• Building and maintenance of www.kineticww.ie with relevant and up-to-date content.

TRAINING & EDUCATION

• Organisation and delivery of education initiatives with 3^rd Level and 2^nd Level institutes.
• Organisation and delivery of company education site tours with clients and media agencies.

The role also involves working closely with the Insights Director and also managing a Marketing and Insights Executive and Graphic Designer.

EXPERIENCE  & SKILLS

The ideal candidate for the position will possess the following qualifications and characteristics:

• 5+ years of marketing experience, preferably in a similar industry.
• Experience supervising and managing a marketing team.
• Digital experience –  social media, WordPress and email bulletin software such as Poppulo or Campaign Master or other.
• Bachelor’s Degree in Marketing or a related field required.
• Strong, effective communicator.
• Excellent presentation skills.
• Creativity and flexibility.
• Strong organisational skills.
• Management and leadership skills.
• Highly developed, demonstrated teamwork skills.

Please email careers@kineticww.ie with a copy of your CV and cover letter.

Location: Dublin, Ireland
Sector: Digital
Job type: Permanent
Salary: €60,000
Contact: Niamh Reddy
Job ref: 5862

A leading publishing brand in South Dublin are seeking a Digital Partnerships Manager to join their team on a permanent basis. This is an exciting new role for a commercial and collaborative individual with an interest in the luxury market. The individual will play a pivotal role in leading and managing the development of branded partnerships on large scale projects.

Key Duties and Responsibilities:

• Managing and nurturing business relationships with key direct clients and media agencies
• Selling advertising and branded content solutions across a broad spectrum
• Seeking out and converting new business opportunities
• Representing the brand at industry events
• What we are looking for?
• A passion and an understanding of the luxury market
• Outstanding communication and organisational skills
• Strong oral and written business communication skills
• A proven track record in advertising sales (digital experience is key)
• The ability to work efficiently in an extremely busy environment
• Good negotiation skills and can-do attitude
• Team player who can adapt quickly to business needs

If you are interested in discussing this role in more detail, please contact Niamh Reddy, Senior Talent Manager on nreddy@alternatives.ie

Alternatives Group
The Art of Talent Solutions,
Passionate about people | Passionate about performance

We provide a diverse range of opportunities- permanent, contract and consulting – for the best marketing | digital | data | customer centric talent.

First to the future, ensuring you are too.

Location: Dublin, Ireland
Sector: Marketing
Job type: Permanent
Salary: 80,000-90,000
Job ref: 5857

A leading high-end fashion technology retail group is looking for a Group Head of Marketing for UKI to lead the business go to market strategy, delivery of integrated marketing, brand alignment and marketing plans across all business divisions and customer touch points along with managing key partner relationships.

Responsibilities include:

• Working with senior leadership to develop strategic marketing plans from ideation to execution.
• Aligning market position, value proposition, messaging and creative strategy with senior leadership’s objectives.
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issue.
• Working across the business to ensure alignment and ongoing support for the plans.
• Overall responsibility for brand management and corporate identity.
• Partnering with B2B + B2C teams to create compelling campaigns.  Manage and improve lead generation campaigns, measuring results.
• Maintaining the brand image, identity and communication style as a whole while understanding how to position it to communicate effectively.
• Taking full responsibility for the planning, development, implementation and logistical operations of channel events, workshops and conferences.
• Ensuring consistency and maintain brand integrity and compliance.
• Conducting competitive analyses, staying abreast of industry best practices, trends and integrating learnings into the overall marketing strategy.
• Social media management, developing and overseeing content creation for Facebook, YouTube, LinkedIn, Twitter, blog and any other relevant online channels.
• Brief and oversee stakeholders on marketing materials production (PR, Media, Advertising).
• Reporting on marketing campaigns’ performance, suggesting adjustments to improve profitability.

Experience required:

• Knowledge of best practices and effective touch strategies in prospect and customer communications in the B2B and B2C space.
• Deep understanding and command of acquisition and retention initiatives, online/social media, direct marketing, public relations, advertising and brand management in the corporate and consumer markets.
• Experience using qualitative/quantitative research and insights to drive programme success
• Ability to maintain effective working relationships with senior leadership, customers and vendors.
• Strong attention to detail, organization and time management skills.
• Ability to think strategically to provide solutions.
• Excellent planning and organization skills, budgeting and project management skills.
• Must possess excellent oral and written communication skills as well as excellent presentation skills.
• Ability to write, edit, and think creatively.
• Strong interpersonal skills with a demonstrated ability to build positive relationships and collaborate across businesses.
• Self-starter with ability to develop a strategic vision and manage multiple priorities to drive results
• Third level degree in marketing, public relations, advertising or substantial relevant experience
• 7+ years’ experience in marketing, advertising and account or project management; retail and or B2B experience would be a preference.
• Experience building and implementing successful strategic marketing plans
• Experience leading a team