Home Director of E-Commerce & Digital Marketing

    Director of E-Commerce & Digital Marketing

    • Permanent
    • Dublin


    Location: Ireland
    Sector: Digital
    Job type: Permanent
    Salary: 100,000
    Contact: Joan Fahey

    A leading brand in the travel industry is looking for an experienced Director of E-Commerce & Digital Marketing who is passionate about travel to join their team and be part of their exciting growth plans. You will be responsible for leading their E-Commerce and Digital Marketing strategy.


    • Directing in-house developers and remote contractors in ongoing website development (particularly mobile) and conversion optimization
    • Planning and implementation of extensive email marketing campaigns (including some personalization)
    • Ensuring that their websites remain competitive in search via SEO
    • Monitoring all of our SEM activities for ROI and other key metrics. Directing and regularly feeding back to our SEM teams
    • Working with the Creative Director and content teams to produce attractive content to engage a global audience both pre and post-purchase
    • Coordination of extensive digital content production including copy, photos and videos for distribution on their websites and 40+ other third-party sales points
    • Sourcing the best talent both in-house and via agencies and contractors, to ensure their brand stays relevant and appealing to our audience
    • Oversee a marketing budget of €2-3M annually
    • Managing a team of 6


    • At least 3 years’ experience in a similar management-level position
    • Experience of working with designers and developers on website development projects
    • Experience of planning, designing and monitoring email marketing campaigns
    • Strong experience with Google Analytics
    • Strong, up-to-date knowledge of SEO, Google Search algorithms, structured data
    • A good eye for design
    • Knowledge of SEM and Google Adwords bidding strategies
    • Knowledge of additional SEM tools such as Facebook advertising and Adroll retargeting
    • Must love to travel

    To apply for this job please visit www.alternatives.ie.

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