Out Look : The Latest OOH Trends & Developments
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home.
On the Move – Update on Mobility Trends
Transport Infrastructure...
Consumers Remain Cautious About Spending According to B&A Research
In its latest wave of consumer research, B&A notes that consumer confidence in August maintained summer highs but remained well below pre-Covid averages.
Currently consumer...
Opinion: How to be More Effective When it Comes to Effectiveness
Margaret Gilsenan, chief strategic officer of Boys+Girls shares her views on the importance of effectiveness in advertising and offers some tips on how the...
Record Media Partners with Her Sport for a Media First Magazine
Record Media, the production and publishing business set up by Richie Kelly and James Wynne, has teamed up with Her Sport to publish a...
Opinion: Growing Transparency and Trust in Digital Advertising
With growing pressure from both consumers and regulators to improve privacy and transparency within the digital advertising ecosystem, it is crucial that the industry...
VMTV and Gala Retail Looking for Inspirational Heroes
For the third year in a row, Virgin Media Television has teamed up with Gala Retail to search for Ireland’s inspirational heroes as part...
MII & Onside to Unveil Latest Who Won Sponsorship Series
With the Irish sponsorship industry now firmly back on track after a difficult 2020, the Marketing Institute of Ireland, in association with the sponsorship...
New Digital Agency Aims to Create 30 Jobs
MWi, the recently launched digital agency headed up by Declan Kelly says it aims to create more than 30 new jobs over the next...
Opinion: The Importance of Segmentation
For brands to thrive and develop a loyal customer base, they need to carefully segment the market by understanding the different needs, attitudes and...
Tourism Ireland Embarks on €4m Ad Campaign in the USA
As it seeks to reboot the Irish tourism industry after 18 months of lockdown, Tourism Ireland is rolling out a new €4.1m “Green Button”...
