IAB Ireland will host a free webinar exploring Spotify’s advertising offering across audio, video and other formats next Tuesday, October 13.
“Spotify Beyond Audio: The Spotify Advertising Experience” will take place via Zoom from noon to 12.30pm and will feature Aoife Carton and Luci Longman, both senior client partners at Spotify.
The session will examine how the platform has expanded beyond traditional audio and the opportunities this presents for brands seeking to reach Irish audiences.
Topics will include multi-format advertising, advanced targeting and the use of first-party data to support campaigns across the marketing funnel. The speakers will share case studies and practical insights for marketers, media planners and buyers.
The webinar comes as research highlights the growing role of video in podcast consumption. According to IAB Ireland’s Listen Up Ireland 2026 study, conducted by RED C, 39% of podcast listeners prefer to watch the video version when both audio and video formats are available. Almost half, 49%, regularly listen to or watch podcasts on Spotify.
The event forms part of IAB Ireland’s Industry Snapshot series, which offers short sessions on developments shaping digital advertising.
Attendance is free, but registration is required. Register here.
