CMS Marketing has picked up two new accounts, including the Manor Farm business in Ireland and a pan-European digital and marketing brief for its parent company, Scandi Standard.
The independent Irish creative marketing agency secured the Scandi Standard appointment following a competitive European tender and will work across the group’s portfolio of food brands in seven European countries.
Scandi Standard is one of Europe’s leading chicken producers and supplies products to more than 40 countries worldwide.
The wider European appointment follows CMS Marketing’s work with Manor Farm in Ireland and will see the agency provide support across brand strategy, creative development, social strategy and content production.
CMS said the appointments reflect the expansion of its integrated offering across creative, social, content and experiential marketing.
David Gee, managing director, CMS Marketing, said: “We’re delighted to announce both appointments. Manor Farm is a brand with a rich Irish heritage, and the opportunity to also work with Scandi Standard across its European portfolio makes this an especially exciting moment for CMS.
“Our work with Manor Farm brought us to the attention of the wider group. Winning the European tender is a strong endorsement of our team, our thinking and the quality of work we’re producing in Ireland.”
Gee said the agency’s focus was on combining strategy, creative, social expertise, content production and experiential to build consistent brand platforms across different markets and channels.
“Our focus is on creating work that earns people’s attention and gives them a reason to connect with a brand,” he said.
“That starts with a strong idea and an understanding of the audience, backed by the craft to bring it to life across different channels.”
CMS Marketing’s client roster also includes Paddy Power, An Post, Bank of Ireland, Vodafone, National Broadband Ireland and Visa.
