With the Christmas gifting season just around the corner and Black Friday and Cyber Monday underway, Guaranteed Irish is reminding consumers to be conscious of the impact on homegrown businesses and to shop local where possible.
Around €4.65 billion will be spent by Irish shoppers during the 2018 Christmas period, based on research from Retail Ireland. Retail Ireland also reported that the average Irish household spent €2,690 over the 2018 Christmas period, a third consecutive annual increase for year-on-year Christmas spending. Guaranteed Irish hopes that consumers will keep Ireland’s innovative producers and manufacturers in mind when deciding where to spend this Christmas period.
According to Brid O’Connell, CEO Guaranteed Irish: “Guaranteed Irish members collectively employ 73,000 people nationwide. As a brand, Guaranteed Irish represents all that is good about Ireland – so look out for it. By supporting Guaranteed Irish businesses, you are retaining jobs in your community and supporting your local economy. We ask you to consider this, whether buying online or offline.”