Mirror Media, publisher of the Irish Mirror, Dublin Live, RSVP Magazine and Cork Beo, is to formally change its name to Reach in Ireland.
The publisher’s parent company in the UK rebranded to Reach in May 2018 following the acquisition of the then Northern & Shell owned titles – Daily Express, Daily Star and OK! Magazine – but ‘the timing wasn’t right for the Irish business to take on the new name’ according to managing director, Joanne McGreevy.
“As our business continues to evolve in Ireland, our portfolio of newsbrands reach far beyond just ‘The Mirror’ title now, so the time is right to fall in line with the rest of our publishing group and for the Irish business to adopt the ‘Reach’ name,” she says.
“The new name encapsulates the reach our print and digital titles have with readers. Reach is a better reflection of who we are, what we do, and what our ambitions are for our business.
“With more brands making up our portfolio, we reach more people now and advertisers can reach more audiences through our media brands.”
“Since the acquisition, we have also launched a new Irish digital site, Cork Beo, which has materially changed our business for the better. It was high time our name reflected these changes too.”
According to McGreevy, the publisher recorded its highest performance ever in September, with 55m global page views in one month across desktop, mobile and apps. September also saw its newest title, Cork Beo, which is only four months old, report in excess of 2m page views.