An Post Insurance has launched a new cross-platform campaign highlighting its insurance offerings to customers seeking car and home insurance.
The new campaign, which was created by JWT Folk, follows on from its recent rebranding and includes a series of 30 second and 20 second TV ads that will run across RTE, Virgin Media TV and Sky as well as a number of video-on-demand channels.
Called Human About Insurance, the campaign aims to empathise with the frustrations that many drivers and homeowners experience with their current insurance providers.
Shot on location in Wicklow, the campaign was produced by Butter Commercials Production Company with Lorcan Finnegan directing.
Karl Waters, Creative Partner at JWT Folk, said of the new campaign:
“We’ve all had frustrating and emotional experiences dealing with insurance companies. With the ‘Human about Insurance” campaign we explore those emotions and position An Post Insurance as the solution to avoiding these negative experiences. We identified that An Post Insurance’s ‘human touch’ is the unique selling point and they can stand firmly behind the truth of ‘Human about Insurance’ as they have trusted and long serving staff who are there to support the customer on their journey. The campaign uses relatable scenarios to connect with the consumer and show just how An Post Insurance can help them when they need that support the most. ”
According to Gary Finnerty, head of marketing, An Post Insurance: “Following our name change from Post Insurance, it unveils both our brand name of An Post Insurance and our new identity which aligns with the brand architecture within the An Post Group. For both existing and potential customers, it communicates our “Human About Insurance” business philosophy. We bring together the best in people, technology, competitive products and processes backed up by a great support service that treats customers as human beings and not as numbers or algorithms.”
