TAM Ireland will host Rory Sutherland as its keynote speaker at its Long Lunch event on October 5th in the Aviva Stadium.
The award winning columnist, Vice Chairman of Ogilvy Group, Executive Creative Director of OgilvyOne London and one of the most followed men in marketing to Dublin, he works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the very small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script.
Sutherland also researches the current business culture that preaches rational, data driven decision-making over all else. Over lunch in the Aviva, he will also explain why human behaviour isn’t always logical – wrapping it all up with an easy humour and bundles of charm.
A three-course lunch will be served to all attendees and as the event will be a sell-out, early booking is advisable according to TAM Ireland.
For more information got to https://www.tamireland.ie/the-long-lunch/