Ireland’s largest recruitment group Cpl has launched a new campaign featuring a series of videos with Brand Ambassador, Johnny Sexton.
The campaign was created to help people visualise Sexton’s move from the dressing room into the boardroom with a stylised video to represent this. Throughout the series, Sexton will transfer his skills from the field into the boardroom, bringing his high-performance mindset including mental resilience, teamwork, leadership and versatility to Cpl and its business clients.
The campaign takes a multi-faceted approach on social platforms, by generating awareness of Sexton as a Brand Ambassador for Cpl with content seeded out to relevant and targeted audiences, with a major focus on LinkedIn.
This campaign builds awareness of the Cpl brand It is a new departure for Cpl as it looks to increase its brand exposure in the marker while showcasing the Cpl World Class Talent Series, a platform for best-in-class practices, thought leadership and tackling important topics for business in Ireland and internationally.
Campaign title: World Class Talent
Directors: Rua Meegan and Trevor Whelan