Home Campaigns Johnny Sexton Features in New CPL Campaign

    Johnny Sexton Features in New CPL Campaign

    Ireland’s largest recruitment group Cpl has launched a new campaign featuring a series of videos with Brand Ambassador, Johnny Sexton.

    The campaign was created  to help people visualise Sexton’s move from the dressing room into the boardroom with a stylised video to represent this. Throughout the series, Sexton will transfer his skills from the field into the boardroom, bringing his high-performance mindset including mental resilience, teamwork, leadership and versatility to Cpl and its business clients.

    The campaign takes a multi-faceted approach on social platforms, by generating awareness of Sexton as a Brand Ambassador for Cpl with content seeded out to relevant and targeted audiences, with a major focus on LinkedIn.

    This campaign builds awareness of the Cpl brand It is a new departure for Cpl as it looks to increase its  brand exposure in the marker while showcasing the Cpl World Class Talent Series, a platform for best-in-class practices, thought leadership and tackling important topics for business in Ireland and internationally.


    Advertiser: Cpl
    Agency: FiftyThreeSix
    Campaign title: World Class Talent
    Directors: Rua Meegan and Trevor Whelan

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