Virgin Media Solutions has entered into a six-month partnership with Pepsico. As part of the arrangement, which was brokered by OMD, Pepsico will receive a suite of 10” timestamps for its wide range of crisp brands including Walkers Oven Baked, Snack-A-Jacks, Doritos and Walkers Max Strong.
The timestamps will run each evening between 7-10pm and will air across Virgin Media One, Virgin Media Two and Virgin Media Three during the centre breaks, five times daily.
According to Hannah Meaney, Brand Partnership Executive, Virgin Media Solutions: “We are delighted that PepsiCo have chosen to partner with Virgin Media Television and use us as their national platform to promote their wide variety of crisp products. Virgin Media Television provides PepsiCo with a seven-day platform across our three channels Virgin Media One, Virgin Media Two and Virgin Media Three so they can reach above and beyond their desired target audiences”.
“Our media first partnership with Virgin Media enables us to streamline our brand messages, reaching our target audience at the moment they might want to consume our products. So whether our consumers are looking for a healthier mid-week snack with Walkers Oven Baked, a weekend treat with Doritos or some hot and spicy Max Strong during Match night, our partnership enables us to be more targeted and always on for longer, across TV and digital channels,” adds Liz Finlay, Marketing at Pepsico.