Spark Foundry, the media communications agency, which is part of Core, has been ranked No.1 in the latest qualitative report published by RECMA, the global independent assessment agency.
RECMA is the only independent global research company that evaluates media agencies worldwide and it collects and analyses data from over 1,400 media agencies in 90 countries. RECMA ranks networks and groups according to its RECMA Qualitative Evaluation. This is based on 18 criteria, which are grouped into four sets and include competitiveness in pitches over three years, momentum, which includes new business balance and growth rates as well as hiring talent and awards, resources in digital and diversified services including data and content and agency capability to manage major accounts, as well as relationship stability
Spark Foundry Ireland scored an ‘A’ grade in the 2018 RECMA report, and Core remains the dominant marketing communications group in Ireland, increasing its overall lead from 25 to 29 qualitative points.
“We are very proud with our ranking. This result is a combination of having an extraordinary team working with extraordinary clients. Last year, we had great success welcoming new clients into the agency and high rates of business retention. Being part of Core is a key part of this success as we have access to leading experts in the market across Creative, Investment, Data, Research, Strategy and Sponsorship. None of the success would be possible without such a collaborative and diversified structure,” says Sandra Alvarez, Managing Director of Spark Foundry.
According to Aidan Greene, Deputy CEO of Core: “The continued focus for Core will be the strengthening of each of our practices under the leadership of highly experienced specialists. We see the RECMA results as an affirmation of Core’s vision and strategy.”