Maximum Media is expanding its senior leadership team with the appointment of Monika Crowley as its new Creative Director.
Crowley joins Maximum Media from JWT Folk, where she worked across the agency’s entire client base including An Post, Irish Life, O2, Vodafone, and Brennan’s Bread.
Reporting into CMO Paul Dunkin, she will lead on idea generation across the commercial side of the business, taking ownership of the creative output for all brand partnerships across the business. She will also work closely alongside the planning, client services, production and the editorial teams.
“It’s been fascinating watching Maximum Media lead the way in digital publishing in Ireland. Not only was I drawn to their progressive thinkin, but I’m blown away by how responsive and agile the team are. I’m excited about being part of shaping the future of Maximum’s creative offering and with my advertising agency background, I believe this is a real statement of intent to brands, a commitment to delivering even more of the original and thought-provoking content that they are known for,” says Crowley.
“Creativity with purpose is at the heart of everything we do at Maximum Media. Our channels have incredible reach and engagement, and creating brilliant, impactful and thought-provoking content for our brand partners to share through these channels is our key objective. I’m delighted to welcome Monika to the team and I know our clients will love her. Her portfolio speaks for itself. Watch this space,” adds Paul Dunkin.