In a bid to highlight Direct Mail as one of the most powerful and effective advertising media, An Post have kicked off the New Year by announcing an exciting new initiative in association with IAPI. The Direct Challenge will bring creatives, planners and execs together to create a killer Direct Mail campaign for the charity of their choice. All they need to do is enter their team of three at thedirectchallenge.ie and submit their campaign by the 14th of February.
The campaign entries will be judged by a panel of advertising experts including John Fanning, Gai Griffin, and Charley Stoney and headed by Advertising Legend Trevor Beattie. Trevor is the man behind the famous FCUK campaigns, creating some of the most celebrated advertising in modern times.
Eibhin Eviston, Mail Media Manager at An Post has said; “Already, the response has been fantastic. The prize on offer is incredible, with the winning team flown to Cannes Lions 2019, with accommodation and a full week’s pass, so they can take in everything that advertising’s premier festival has to offer. What’s more, their chosen charity will win a campaign worth €20,000. It really is a once in a lifetime opportunity for advertising creative teams!”
The final date for submitting your work is February 14th, so make sure you register your team now at thedirectchallenge.ie – there is no limit to the number of teams that can enter from the one agency.