The Dublin-based creative agency Boys + Girls has appointed the creative team of Sam Moorhead and Mikey Fleming (aka Sam & Mikey) as content leads.
This is the first role of its kind at the agency and reflects the growing importance branded content is playing within the overall marketing mix, according to the agency.
Sam & Mikey will have responsibility for all content that is created by the agency and its clients.
According to Rory Hamilton, founder and executive creative director: “As we create more and more of this kind of work in-house, we needed a dynamic and imaginative team at the helm. Over the five years they’ve been at Boys + Girls, Sam & Mikey, have a created live TV series, an online dating show and their own interview series. This, along with their own side-project work, makes them the perfect fit for the role.”
Copywriter Sam & art director Mikey (www.samandmikey.com ) met on the ICAD Upstarts Programme in 2011 and have been working as a creative team ever since.
Since joining Boys + Girls five years ago, they’ve produced several cross platform, award winning campaigns. They have also created live TV for Aldi during its Six Nations sponsorship coverage, commissioned giant skulls for Jose Cuervo, tattooed the nation for The Irish Heart Foundation, saved dogs for ŠKODA, and played matchmakers for Three.