Ardmore Advertising has developed a Brand Campaign with a difference this year for Rushmere Shopping Centre.
We have worked to extend the existing brand campaign which we developed in 2016. Following research, it was evident that potential customers did not understand the key offering of the centre; open late nights, free car parking, easy access and over 65 stores.
The new TV commercial therefore highlights these benefits in a short and snappy 10” commercial which has been tailored to the Spring season. Our bight and cheery Spring creative incorporates a yellow, purple and blue colour palette with some fluttering butterflies. The campaign is now live across TV, print, digital and transit formats.
Agency: Ardmore Advertising
Advertiser: Rushmere Shopping Centre
Account Director: Nicola Healy
Account Executive: Carla Milne
Senior Creative: Chris Lyttle
Graphic Designer: Jennifer Gregan
Production Company: Picture House