A new report that explores how marketing is a major driver of economic growth will be launched next week in the Convention Centre in Dublin.
The report, written by Alan Cox, CEO of Core Media and economists Jim Power and Chris Johns, is the first ever large scale study that reviews the impact of marketing communications from both a macro and micro-economic basis and demonstrates the significant contribution that marketing makes to national economies. The report is being published by Core Media in association with the AAI.
“Marketing Multiplied” will also demonstrate how marketing and advertising encourages innovation, promotes competition and leads to lower prices – all of which contribute to increased sales, higher employment and stronger economic activity.
The landmark report will also include some of the most compelling local and international case studies in existence that prove and quantify the significant influence that marketing campaigns can have on the growth and profitability of businesses and brands.
The report will be launched by Greencore CEO and Chairman of Core Media Patrick Coveney while the UK-based marketing effectiveness expert Peter Field will also present to the audience. A separate panel made up of Chris Johns, Catherine Bent, CB Consultancy and Professor Mary Lambkin from the UCD School of Business will also discuss the report’s findings. Dearbhail McDonald, group business editor with Independent News & Media will MC the event.