Inspired by the latest statistics, which reveal that 6,611people have nowhere to call home in Ireland, Radical placed an interactive digital screen in the window of Core Media’s HQ on Sir John Rogerson’s Quay, while the team created a scene of a family that recently become newly homeless. Featuring a mother and son, the duo appeal to people for help as they pass by the screen. The interactive screen allows people to donate with one tap of their debit card on the Contactless point in real-time. Straight afterwards, the screen’s interactive technology informs people where their contribution will be made – and just how much they’ve helped.
According to Cian Corbett, business director with Radical, “I moved to Dublin six years ago and I’ve lived and worked in the inner city ever since. I was always very aware of the homeless problem in Dublin, but I am truly shocked at how it’s been escalating in recent years.”
Salvo Vaccarino, Technical Director with Radical, adds: “Personally, I feel that technology will play a bigger and bigger role in social issues affecting humanity and this campaign is the perfect example of that. The Contactless Donation Station educates us with statistics of homelessness but also shows us the personalities behind the statistics. And if the viewer is moved enough to want to help, we’ve made that as easy as possible too.”
Along with the interactive Contactless donation station which will see all money raised donated directly to Focus Ireland, teams across Core Media also took part in the recent Business Leaders Sleep Out initiative, including Core Media’s CEO, Alan Cox, and CDO, Justin Cullen, both joined national business leaders sleeping out in Christ Church on Friday October 21st. While a team within Core also raised funds through a sponsored sleep-in at the Core Media offices on the night.
To date, the team have raised over €14,500 for Focus Ireland.