Online Video in Ireland – who’s watching? What are the key trends and what are the opportunities for Advertisers? These, and other topics will be addressed at IAB Video Connect 2016, which will take place on Tuesday, June 28th in Dublin.
Online Video is firmly established within marketers communications strategies. Video Adspend in Ireland for 2015 was €24.5m – an increase of 71% over the previous year. It’s a proven medium for brand campaigns – but what’s next for video, and what steps do we need to take to ensure that it is created, planned and purchased in the best way possible to ensure a better experience – for both users and advertisers.
But what is the reach of Online Video in Ireland? Who is watching and how has that changed in the past year? What are the key trends? And how are viewers reacting to Advertising? We will launch the latest version of our ‘The Power of VOD’ research with Nielsen at this event.
Video Nation is the theme of IAB Video Connect takes place on Tuesday, June 28th, from 2-5pm at Chartered Accountants House, Pearse Street, Dublin 2.
For more information on the event and to book tickets please CLICK HERE