Home Campaigns Ad of the Week Ad of the Week: Vanguard for Dunnes Stores – Thinkhouse

Ad of the Week: Vanguard for Dunnes Stores – Thinkhouse


Agency – Thinkhouse
Advertiser – Dunnes Stores
Title – Vanguard for Dunnes Stores, a new collection by Paul Galvin
Creative Directors: Paul Galvin + Jane McDaid
Director: Jamie Brennan
Art Direction: Kevin Goss Ross/Michael Roulstone
Account team: Ashley Reddin/Anne Nuding
Recording Studio: Moynihan Russell

The Lowdown:

Paul Galvin launched his debut menswear collection, VANGUARD, in collaboration with Dunnes Stores. Thinkhouse produced a 90 second video ad and seeded it out with a strong influencer strategy. The title ‘Vanguard’ was chosen by Paul to capture the spirit of the vanguard warrior, the risk takers, who led military movements from the front. Thinkhouse worked closely with Paul to capture his passion and help bring the incredible story, and collection, to life throughout the campaign.

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