Nestlé recently promoted its dog food range, Purina Bakers, with an innovative OOH campaign.
Planned by Source out of home and Mindshare, Purina Bakers ran on Adshel and Adshel Wraps, Supersides and POPAds. Nestlé also included a dispenser special in the campaign which was installed by Eclipse Media and ran in Clontarf, targeting a popular area for dog-walkers.
The poster creative, by McCann Blue, encouraged passers-by to ‘press your paw’ on the poster to receive a sample packet of Bakers Sizzlers, a bacon flavoured dog treat that contains antioxidants and vitamins to reinforce dogs’ immune systems, as well as Omega 3 & 6 oils for a luxuriant coat.
The Sizzlers were a very popular treat (among the dogs, that is!) at a photoshoot that took place to mark the launch of Purina Bakers’ OOH campaign, with the dogs kindly provided by the DSPCA.