Home Archive JNRS Shows 81% of Adults Still Read a Newspaper

JNRS Shows 81% of Adults Still Read a Newspaper

The latest batch of figures from the JNRS show that 81% of the population still read a newspaper while 13% read a newspaper online.

For the first time, the latest JNRS survey, which was carried out by Millward Brown, contains details of people’s online readership habits. This was seen as a necessary step as most newspaper groups have seen a steady decline in their circulation over the past few years as readers continue to move online to access newspaper content.

The figures show that the Irish Independent had an average of 570,000 daily readers of its print edition while 119,000 read the paper online. The Irish Times, meanwhile, had an average of 337,000 readers while its website clocked up 106,000 daily readers. (See table below).

Elsewhere in the daily market the Irish Daily Star had 387,000 readers while the Irish Sun achieved 337,000. The Irish Daily Mirror, meanwhile, had 269,000 readers while the Irish Daily Mail had 206,000.

In the Sunday market, the Sunday Independent continued to dominate with 903,000 readers while its stable mate the Sunday World had 780,000. For its part the Sunday Times had 388,000 readers while the Irish Mail on Sunday had a readership of 351,000.

Note: An in-depth analysis of the latest JNRS and ABC figures will be published in the September issue of IMJ.

Daily Print Readers Online Readers
Irish Independent 570,000 119,000
Irish Times 337,000 106,000
Irish Examiner 211,000 20,000
Irish Daily Star 387,000 8,000
Irish Daily Mirror 269,000 9,000
Irish Sun 337,000 14,000
Irish Daily Mail 206,000 31,000
The Herald 308,000 10,000
Sunday Independent 903,000 71,000
Sunday World 780,000 12,000
Sunday Business  Post 140,000 14,000
Sunday Times 388,000 50,000
Irish Sunday Mirror 180,000 3,000
Irish Mail on Sunday 351,000 11,000
Irish Sun on Sunday 249,000 9,000
Irish Farmers Journal 234,000 5,000

Source: JNRS

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