The latest batch of figures from the JNRS show that 81% of the population still read a newspaper while 13% read a newspaper online.
For the first time, the latest JNRS survey, which was carried out by Millward Brown, contains details of people’s online readership habits. This was seen as a necessary step as most newspaper groups have seen a steady decline in their circulation over the past few years as readers continue to move online to access newspaper content.
The figures show that the Irish Independent had an average of 570,000 daily readers of its print edition while 119,000 read the paper online. The Irish Times, meanwhile, had an average of 337,000 readers while its website clocked up 106,000 daily readers. (See table below).
Elsewhere in the daily market the Irish Daily Star had 387,000 readers while the Irish Sun achieved 337,000. The Irish Daily Mirror, meanwhile, had 269,000 readers while the Irish Daily Mail had 206,000.
In the Sunday market, the Sunday Independent continued to dominate with 903,000 readers while its stable mate the Sunday World had 780,000. For its part the Sunday Times had 388,000 readers while the Irish Mail on Sunday had a readership of 351,000.
Note: An in-depth analysis of the latest JNRS and ABC figures will be published in the September issue of IMJ.
|Daily||Print Readers||Online Readers|
|Irish Daily Star||387,000||8,000|
|Irish Daily Mirror||269,000||9,000|
|Irish Daily Mail||206,000||31,000|
|Sunday Business Post||140,000||14,000|
|Irish Sunday Mirror||180,000||3,000|
|Irish Mail on Sunday||351,000||11,000|
|Irish Sun on Sunday||249,000||9,000|
|Irish Farmers Journal||234,000||5,000|