NEWS
The Irish Marketing Podcast: From Marketing Innovation to Sports Wearables
Episode 20 of The Irish Marketing Podcast has dropped.
This week we talk to the founder and CEO of jump the Innovation Agency which recently announced that...
Opinion: The Uncomfortable Truth about Irish Advertising
Misattribution in the advertising world is widespread and wasteful. But why does the industry still persist with it, asks David Quinn.
I had a bit...
OOH: The Impact of Colour
You can tell a lot about a new year by what you see on the OOH in January. Before anyone reads a word, colour has already done a job...
2026 Predictions and Wise Words
Jane McDaid, Founder of THINKHOUSE, contacted some of the brightest and boldest thought leaders from the world of business, culture, entertainment and marketing in...
Irish Radio Revenue Grows Modestly in 2025 as Digital Audio Surges
Revenues from digital audio, generated by Irish radio broadcasters, continued to grow again last year, rising by 11.5% to €8.2m, according to new figures...
Opinion: The Key Marketing and Data Protection Trends for 2026
Artificial intelligence is just one of many data related issues and challenges that marketers need to be mindful of during 2026, writes Steven Roberts.
Data...
Global Expands NI Footprint with Full Motion Pulsehub Offering
Northern Ireland’s rapidly expanding OOH network got a major boost this week when Global rolled out its Pulsehub offering, a new premium digital 6...
Geoff Codd Takes Over as President of the Association of Advertisers in Ireland
The Association of Advertisers in Ireland (AAI) has appointed Energia marketing director Geoff Codd as its new president, with McDonald’s Media Lead for the...
Publicis Dublin Wins ESB and Electric Ireland’s Digital Business
Folllowing a competitive tender, Publicis Dublin has been appointed as the digital agency for ESB and Electric Ireland.
Having picked up the above-the-line business for...
Mediahuis Expands Commercial Team with New Hires
As it continues to strengthen its premium full-service offerings, Mediahuis Ireland has made a number of key appointments across its commercial team.
According to the...
Philly Byrne Joins Pluto as Head of Digital & Social
Pluto the Agency has appointed Philly Byrne as head of digital and social.
Byrne has almost 20 years’ experience in content marketing and publishing, having...
00:01:00
SuperValu Stresses Super Value in Campaign from Boys+Girls
The Musgrave-owned SuperValu has launched a new national campaign to highlight more than 500 price cuts across everyday grocery and household products.
The campaign,”Still Super,...
IAPI Outlines New Three Year Strategy Plan
The Institute of Advertising Practitioners in Ireland (Iapi) has launched a new three-year strategy aimed at strengthening its role as the representative body for...
The Irish Marketing Podcast: Behind the Scenes at Bord Gais Energy’s New Campaign
Episode 19 of The Irish Marketing Podcast has dropped.
This week we take a look at Bord Gais Energy's recently launched campaign called "Know Your Power" which...
Opinion: Irish Audio Remains Connected, Trusted and More Human Than Ever
This month marks an important milestone for the Irish audio sector as it celebrates the first radio broadcast 100 years ago. In the intervening...
LATEST APPOINTMENTS
ACCOUNT WINS
Aer Lingus Creative Account Goes to Uncommon
The London-based Uncommon Creative Studio has picked up the global creative account for Aer Lingus following a pitch process that involved a number of...
