NEWS
From TikTok to Connemara: Rachael Ryan on Creativity, AI and the Future of Social...
Former TikTok global research head Rachael Ryan is this week’s guest on The Irish Marketing Podcast- the 60th episode- which has just dropped.
Speaking with...
Core Shortlisted for Effie Awards Europe as 132 Finalists Revealed
Core has been shortlisted for the 2026 Effie Awards Europe for its work with National Broadband Ireland (NBI), as organisers revealed 132 finalists for...
Opinion: Avoiding the AI Efficiency Trap
New research from Havas reveals a growing disconnect between corporate enthusiasm for AI and consumer concerns about trust, transparency and authenticity, writes Darragh Kelly.
There...
Out Look: Out of Home Increasingly Driving Consumer Actions
James Byrne, Marketing Manager, PML Group, with this week’s Out Look on Out of Home
The autumn (R2) 2026 data release of the Republic...
TG4 Marks 30th Anniversary with New Campaign and Streaming Platform
TG4 is marking its 30th anniversary with the launch of a revamped streaming service, a new digital news offering and a major advertising campaign...
The Public House Raises Dead Ideas in Halloween Offer to Spooked Marketers
Irish creative agency The Public House is offering marketing directors the chance to breathe new life into ideas that never made it off the...
AIB and THINKHOUSE Decode Ireland’s Youth Economy
THINKHOUSE has teamed up with AIB to launch a new youth-focused marketing platform called “Powering the Youth Economy.”
As part of the platform, THINKHOUSE worked...
IAB Ireland and Retail Ireland Team Up to Help Retailers Boost Peak-Season Sales
IAB Ireland and Retail Ireland have joined forces to host a free webinar aimed at helping retailers of all sizes maximise sales during the...
Christmas FM Returns with An Post, Cadbury and Coca-Cola as Sponsors
An Post, Cadbury and Coca-Cola have renewed their sponsorship of Christmas FM for 2026 as the festive radio station prepares to return to the...
RTÉ Guide Unveils Oliver Jeffers as Cover Illustrator for Christmas Edition
With the countdown to Christmas well underway in the advertising and media industry, the RTÉ Guide has commissioned award-winning Belfast-based illustrator Oliver Jeffers to...
Ardmore Acquires London-Based ModusBPCM as Part of International Expansion
The Belfast-based Ardmore Group has acquired London communications agency ModusBPCM in a deal that will strengthen its presence in the UK market and expand...
CCA Calls for Government Support to Help Irish Brands Compete Internationally
The Creative & Communications Association (CCA) has called on the Government to provide greater support for Ireland’s advertising, communications and creative industries, arguing that...
Clear Commercial Goals & Emotional Impact Underpin Effective Advertising According to Ipsos B&A/CCA Research
Ireland’s most effective advertising campaigns combine clear commercial objectives with emotionally engaging creative work and a connected mix of media channels, according to new...
Beyond Reach: How Premium Layers Drive OOH Impact
Colum Harmon, Marketing Director, PML Group, with this week’s Out Look on Out of Home
Out of Home has long excelled at delivering scale,...
EXP Wins Three-Year Experiential Brief for Re-turn
EXP, the experiential arm of Boys + Girls, has been appointed experiential agency partner for Re-turn, Ireland’s Deposit Return Scheme, following a competitive pitch.
The...
LATEST APPOINTMENTS
ACCOUNT WINS
The Public House Wins NSPCA Fundraising Account
The Public House has been appointed to develop the NSPCA’s 2026 Christmas fundraising campaign following a competitive pitch.
The independent creative agency will lead the...
