Entertainment.ie Raises Over €15k for Focus Ireland
As part of its 25th anniversary celebrations, Entertainment.ie has raised €15k for Focus Ireland after staging a 25 hour long cinematic binge over the...
Radiocentre Ireland Showcases the Power of Audio at Inaugural Event
Radiocentre Ireland, hosted its first “Power of Audio” industry event this week with a strong line-up of speakers and guests who talked about current...
Legacy Marks laya’s Rugby Sponsorship with New Campaign
With the business-end of the rugby season coming to a close over the coming weeks, Laya healthcare, the health and wellbeing partner to Leinster,...
Final Line Up For IAB Connect 2022 Confirmed
The first in-person IAB Connect event in two years will take place next Tuesday, May 10 at the Alex Hotel.
The half-day event will focus...
Bloom Dishes Up the Goods for Just Eat and Leinster Rugby
Bloom has created a new campaign for Just Eat to mark the food delivery app’s tie-up with Leinster Rugby as the team’s Official Food...
Opinion: If You Can’t Measure it You Can’t Manage it
When it comes to performance marketing campaigns, the importance of measurement cannot be overstated and it must be baked into all stages of the...
Grocery App buymie Launches First Advertising Campaign
Grocery App buymie Launches First Advertising Campaign
The online grocery shopping app buymie has launched its first brand campaign across TV, VOD, radio, social and...
New Campaign Hits Back at Marketing Tactics Used to Target Children
Rothco, part of Accenture Song, has rolled out a new campaign for the Irish Heart Foundation and retailer Fresh the Good Food Market.
Called “The...
Sky and Virgin Media Television Announce New Long-term Partnership
Sky Ireland and Virgin Media Television have announced a new long-term partnership, which secures carriage of Virgin Media Television channels and on-demand content, on...
Mary Lambkin is All Ireland Marketing Champion 2022
With the countdown to the Marketing Institute’s All Ireland Marketing Awards on May 19 well underway, it has been announced that Mary Lambkin, Professor...
