IMJ Features
In VOD We Trust
It may have got off to a slow start but by 2020, online video is expected to account for as much as 35% of...
Appealing to the Census
Niamh Manning, PML Group, on how commuter data from Census 2016 is good news for OOH advertisers.
The commuting patterns of the people in Ireland...
Let’s Go Shopping!
Retailers involved in the FMCG space need to look at how they can get more shoppers to spend while at the same time saving,...
Building a Business Case for CSR
It’s broadly accepted that good corporate citizenship is, in the main, in business’ best interest. But ‘Doing good is good for business’, whilst correct,...
Marketers Beware
The latest edition of the Code of Standards for Advertising and Marketing Communications in Ireland introduced a number of new standards covering a number...
Developing the Right Agency-Client Relationship
Creating the right environment in which clients and their agencies can develop a mutually beneficial relationship has never been more important, writes Una Herlihy.
Earlier...
Transforming the Way We Work
Customer Experience is no longer an afterthought, it’s the first thought as Epsilon’s Linda O’Connor explains.
Customer Experience is the new competitive battlefield. Nowadays companies...
The View From the Client
The advertising industry is changing but perhaps not at the pace many clients would like. So, what are the views of the people and...
The Gift That Keeps On Giving
Prize promotions are as old as the hills. From cereal-box toys to Caribbean holidays, the idea of driving sales and engagement through prizes and...
It’s Personal and It’s Business
Sheena Horgan speaks with Gianpiero Petriglieri, one of the most influential management thinkers in the world. Shortlisted for the Future Thinker award by Thinkers50,...
