Ad of the Week

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Ad of the Week: Tesco’s Family Makes Us Better

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Tesco Ireland has launched its latest campaign as part of a €3.2m investment that will be rolled out on TV, outdoor, digital, radio, social, digital as well as on all Tesco-owned assets including in-store and home-shopping vans. Created by Rothco, with media buying and planning handled by Initiative, the campaign is called Family Makes Us Better and stresses the importance...

Ad of the Week: The National Lottery: Money Multiplier – DDFH&B

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Lowdown: To launch the new Money Multiplier scratchcard from the National Lottery Ireland, creative agency DDFH&B turned to the one animal that’s known for multiplying more than any other. The resulting rabbit-themed, through-the-line campaign includes 30, 20 and 10 second TV and VOD spots, outdoor, press, social and some hilarious behind the scenes videos. The TV spots, featuring many real...

Ad of the Week: Electric Ireland – Stay Happy

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The Lowdown: 'Stay Happy' is the irrepressibly upbeat takeout from Electric Ireland's unique campaign to reward its customers with long term savings. Their current 40 second spot recognises the daily pressures and chaos Irish households confront, and offers welcome succour to all current customers with the promise of 8.5% savings off their electricity and gas bills, year after year. Directed by...

Ad of the Week: Bord Gáis Energy – Publicis Dublin

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Bord Gáis Energy and Hive, the leading UK connected home brand have launched a new campaign to highlight the benefits of having a connected home this winter. The two brands, both owned by global and energy services company Centrica, will run concurrent campaign activity across TV, radio, print, digital and Direct Marketing until the end of November, with the...

Ad of the Week: Bank of Ireland MortgageSaver – Cawley NeaTBWA

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The Lowdown: For Bank of Ireland’s new mortgage campaign, Cawley NeaTBWA provides a fresh approach to one of the most emotional and important decisions that people make in their lives. In a nationwide campaign led by TV, the Dublin-based creative agency has created three innovative spots for the Irish bank, that acknowledge the realities of home-buying, warts and all, with...

Ad of the Week: AIB and ROTHCO Turn Traditional Mortgage TVCs On Their Heads

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Rothco has launched a new campaign for AIB which seeks to challenge the way that hopeful home-owners look at the commitment of a mortgage. Patrick Ronaldson, Director of Strategy & Founding Partner, Rothco explains. “Because the human brain is built to worry about surviving, we find it hard to project ourselves into our future and the ‘right here and now’...

Ad of the Week: Dulux Weathershield – Boys and Girls

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To celebrate Dulux Weathershield’s most weather-durable paint, advertising agency Boys & Girls went in search of Ireland’s most weather-durable people – meet ‘The Invincibles’. Shot in Myrtleville beach, Co.Cork, The Invincibles explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round – rail, hail or shine. “The Invincibles...

Ad of the Week: Make a Minute – Rothco

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The Lowdown: Dairygold, the market leader in the Irish spreads category has embarked on a new campaign for the brand this summer with its new agency ROTHCO. According to ROTHCO’s Chief Strategy Officer, Emer Howard, the challenge was to get Irelands favourite spread into as many Irish Hearts as fridges. Spreading straight from the fridge for over 30 years, Dairygold has a...

Ad of the Week: Kerrygold Launches First Campaign Since 2010

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Kerrygold has launched its first Irish advertising campaign in seven years. The campaign, Memories in the Making, was created by Publicis Dublin. Directed by TJ O’Grady-Peyton from the appropriately named Butter Films, it was shot over two days in Dublin and will run on TV and digital platforms. The TV ad celebrates memories and experiences that pass on from generation to...

Ad of the Week: McDonnells Currys Sauce – Boys and Girls

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Ireland’s Favourite Curry Sauce Goes International in New Advertising Campaign for McDonnells McDonnells Currys Sauce, Ireland’s favourite and a key ingredient in one of the nation’s most popular dishes says “Eat it for Dinner” as the “Chips Curry” story takes on an international feel in a new advertising campaign developed by award winning creative advertising agency Boys and Girls (www.boysandgirls.ie). Formerly...

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