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Ad of the Week: Disappointed Dad – Bord Gáis Energy Rewards – Publicis Dublin


The Lowdown:

To promote its award-winning Rewards Club, Bord Gáis Energy has this week launched a new TV and print campaign, highlighting the benefits that over 260,000 members can receive, including the opportunity to get exclusive access to All-Ireland Senior Hurling Championship tickets.

The humorous 40-second TV ad features a father and his family watching a GAA match on the couch with his future son-in-law, who has failed to get him a ticket for the big hurling match.  Sensing his not-too-subtle disappointment, the son-in-law is reminded that, if he’d been a member of the Bord Gáis Energy Rewards Club he would have been able to secure the tickets to the big match and his future father-in-law’s eternal gratitude.

This new advertisement builds on the success of the Bord Gáis Energy’s ‘it’s worth thinking about’ campaign which was launched earlier this year.  Running until the middle of July, the new ad communicates the unbeatable rewards on offer to Bord Gáis Energy Rewards Club members including GAA hurling and Bord Gáis Energy Theatre tickets, great value rewards on Tesco Clubcard points and special offers on boiler servicing and Hive smart home technology.

The TV campaign will run from the 12th of June until the 16th of July, and will be supported by a digital campaign across a number of high reach websites, including some news site takeovers and high impact formats.


Client: Bord Gáis Energy
Agency: Publicis Dublin
Executive Creative Director: Ronan Nulty
Art Director: Ross Giles
Copywriter: Peter Dobbyn
Agency Producer: Niamh Skelly
Group Account Director: Sheena Denneny
Account Director: Eibhín McLoughlin
Account Director: Ruth Mc Cormack
Strategy Director: Jimmy Murphy
Production: Butter
Country: Ireland
Director: Lorcan Finnegan
DOP: Theo Garland
Post-production: Screen Scene
Sound Engineer: Will Farrell