LATEST NEWS
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National Lottery Launches ‘You’ll See The Signs’ Campaign with Folk VML
Folk VML has launched a new campaign for the National Lottery to support the biggest changes to Lotto in eight years, including improved jackpot...
LATEST CAMPAIGNS
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FEATURES
Opinion: The Double Life of a Brand
At a time when many advertising folk have jumped from advertising into consultancy roles with the so-called big ‘cagencies’, Rory O’Rourke did the exact...
Opinion: Visibility Is the Metric That Matters Most Now
As AI Overviews, paid search and conversational platforms absorb more of the customer journey, organic traffic is becoming a less reliable measure of SEO...
INSIGHTS
Marketing Industry Fails to Make Progress With DEI According to New...
The global marketing and advertising industry still has a lot to do when it comes to diversity, equity and inclusion (DEI) in the workplace,...
IAPI Survey: Irish Culture Boosts Irish Creativity
A new survey by IAPI has found 90% of creatives believe that Irish culture and environment contributes to the quality of creative output.
In August,...
APPOINTMENTS
Bonfire Beefs Up Leadership Team with Appointments of Sinead Lee and...
Bonfire has strengthened its senior leadership team with the appointment of Nicola Wielopolski as creative director and Sinéad Lee as growth director as the...
AD OF THE WEEK
Jacob’s Launches New ‘Bakes It Better’ Platform with Boys + Girls
Jacob’s has launched a new brand platform, “Bakes It Better,” created by Boys + Girls and built around the realities, frustrations and humour of...
TRENDING NOW
OpenAI Appoints Corkman Mark Bambury to Lead its EMEA Advertising Business
OpenAI has appointed Cork native Mark Bambury to head up its fledgling advertising business across Europe, the Middle East and Africa as the ChatGPT...
