LATEST NEWS
Opinion: TikTok Offers Value for Advertisers as Social Costs Increase
As TikTok continues to grow its user base around the world, more and more brands and advertisers are taking note, writes Brendan Almack and...
FEATURES
Opinion: TikTok Offers Value for Advertisers as Social Costs Increase
As TikTok continues to grow its user base around the world, more and more brands and advertisers are taking note, writes Brendan Almack and...
Opinion: Influencer or Ambassador – A Subtle Semantic Difference?
In the ongoing debate about using social media influencers and brand ambassadors as part of the marketing mix, we should never lose sight of...
INSIGHTS
IAPI Survey: Irish Culture Boosts Irish Creativity
A new survey by IAPI has found 90% of creatives believe that Irish culture and environment contributes to the quality of creative output.
In August,...
B&A Research Shows Shoppers are More Discerning Post Lockdown
As the country emerges from lockdown, new research by B&A into our attitudes towards food and drink reveal that we are more discerning when...
APPOINTMENTS
Luke Wilson Joins TBWA as Head of Digital & Social
Luke Wilson has been appointed as head of digital, social and content at TBWADublin.
In his new role, Wilson will work alongside Andrew Murray, director...
AD OF THE WEEK
BBDO Dublin Rolls Out New Campaign Using AI for Dublin Simon...
The Irish homelessness charity, Dublin Simon Community has launched a new campaign using artificial intelligence (AI) technology, in what is a first for Irish...
TRENDING NOW
Media Awards 2023: Live Chat Support for Entrants Now Operational
With entries for the Media Awards 2023 set to close next Monday March 27 at 11.59pm, the organisers of the Awards have set up...