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Belief at the Core of Sky Campaign Supporting National Football Teams

Core has rolled out a new campaign for Sky Ireland as part of the broadcaster’s sponsorship of both National Football Teams of Ireland. The new...

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Opinion: The Top 5 Must Haves for Effective Marketing

Bryan Cox outlines the five key essentials marketers need to know about creating effective marketing strategies. As marketers, we are always working to deepen the...

Opinion: How Brands Can Create Engaging & Entertaining Video Content

With an algorithmic shift to entertainment-based content on social platforms, it’s time for brands to rethink how social content is made, writes Alex Totaro. Making...

INSIGHTS

Marketing Industry Fails to Make Progress With DEI According to New...

The global marketing and advertising industry still has a lot to do when it comes to diversity, equity and inclusion (DEI) in the workplace,...

IAPI Survey: Irish Culture Boosts Irish Creativity

A new survey by IAPI has found 90% of creatives believe that Irish culture and environment contributes to the quality of creative output. In August,...

APPOINTMENTS

Sammi Bourke Takes Over as Chair of NewsBrands Ireland

Sammi Bourke, head of operations with the The Agricultural Trust, publisher of the Irish Farmers Journal, The Irish Field, Irish Country Magazine and the...

AD OF THE WEEK

Boys+Girls Urge Men to Check their Pee in New Campaign for...

Boys+Girls has created a new campaign for The Marie Keating Foundation aimed at encouraging men to be more vigilant when it comes to spotting...

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Effie Awards Ireland 2024 Finalists Announced

IAPI has announced the finalists for the Effie Awards Ireland 2024 which will be held on October 18 in the Dublin Royal Convention Centre. As...

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