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Irish Shoppers Support Local During Pandemic According to Nielsen Research
Irish shoppers have chosen to ‘support local’ during the COVID-19 lockdown period, spending €178m on Irish sourced grocery products in the last four weeks ending...
In Praise of PR
Bill Gates famously said that if he was down to the last dollar of his marketing budget, he’d spend it on PR but with...
The Mustang Run
How a missed opportunity to see a French classic led to a meeting with the son of a Hollywood legend in a whirlwind trip...
Opinion: Three Steps to Delivering Innovation
The role innovation plays in marketing is hugely important but we need to clearly define what innovation means for it to be widely embraced,...
Opinion: Local Radio Set to Become Louder in 2021
The power of local radio was clearly evident during the lockdowns of 2020 and this is only going to increase during 2021, writes Peter...
