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A Land of Missed Opportunities
Brands are missing out when it comes to sponsoring or being involved in Ireland’s thriving musical festival scene, writes Jamie Macken.
Why do so many...
In Praise of PR
Bill Gates famously said that if he was down to the last dollar of his marketing budget, he’d spend it on PR but with...
Don’t Fight it, Change it
Irish advertising agencies need to stop fighting against the tide and make their own changes to improve relations with brand procurement, writes Patrick Hickey.
Agencies...
Irish Shoppers Support Local During Pandemic According to Nielsen Research
Irish shoppers have chosen to ‘support local’ during the COVID-19 lockdown period, spending €178m on Irish sourced grocery products in the last four weeks ending...
Making the Social Connection
UM, a division of IPG Mediabrands, has released the findings of its 9th annual global social media tracker, Wave and it certainly makes for...
