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In Praise of PR
Bill Gates famously said that if he was down to the last dollar of his marketing budget, he’d spend it on PR but with...
Irish Shoppers Support Local During Pandemic According to Nielsen Research
Irish shoppers have chosen to ‘support local’ during the COVID-19 lockdown period, spending €178m on Irish sourced grocery products in the last four weeks ending...
Opinion: Three Steps to Delivering Innovation
The role innovation plays in marketing is hugely important but we need to clearly define what innovation means for it to be widely embraced,...
Making the Social Connection
UM, a division of IPG Mediabrands, has released the findings of its 9th annual global social media tracker, Wave and it certainly makes for...
Opinion: Behavioural Change on Sustainability & the Lessons from COVID-19
The response to the Covid-19 pandemic has shown us is that it is possible to enact rapid and significant changes in behaviour when people...
