IMJ September 2017
In this issue: IMJ talks in depth to The Irish Times. Sarah O'Connor, Wilson Hartnell explores Irish and global brands and their relationship with sport. Paul Golden looks over the world of PR. What the heck is PR anyway? Jane McDaid, Thinkhouse enlightens us. Clodagh Hynes of Target McConnell's tells us how to avoid the content crap trap. John O'Shaughnessy of Verve...
IMJ October/November Issue
Cover story: CORE’S BRIGHT SPARK As the only female managing director of an Irish media agency, SANDRA ALVAREZ of Spark Foundry is passionate about the need for greater diversity, education and training within an industry that faces many challenges and opportunities, as she explains to John McGee. PLUS Influencer's Influence Starting to Wane + Are Big Budget Christmas Ads Worth the Money?...
IMJ February 2017
In this month’s IMJ: Marketing is a Powerful Force: As always, the advertising and marketing industry faces many threats. But for savvy marketers and their brands, the future also holds many opportunities according to Alan Cox, CEO of Core Media who outlines some of the group's views in its annual "state of the nation" Outlook report. PLUS: Radio's Big Challenge: Continuous innovation...
IMJ Agency Issue
IMJ's annual agency issue is a bumper 108 pager packed with stories, insights, profiles, all your regular features and lots more. Alan Coleman talks about Bridging the Gender Pay Gap in Marketing Matters. OOH has never been so busy - Key players in this marketplace share their insights. Roisin Keown asks Who Really Cares About Your Brand? In Views from...
IMJ June Issue
In this month’s IMJ we take a look at the thriving Out of Home (OOH) sector. Following a period in the doldrums during the recent economic downturn, the Irish out-of-home market is thriving once again. With new formats and levels of innovation and course increased investment by advertisers, a renewed sense of optimism pervades, writes Paul Golden. PLUS: • Fresh...
IMJ June 2017
Your IMJ this month is packed with thought provoking articles on key areas of marketing. • For the State-owned broadcaster, RTÉ, digital has now become an integral and rapidly growing part of its public service remit, Conor Mullen talks to John McGee. • Cannes, Craig Farrell shares his key takeaways from the week-long festival. How would you spend your last dollar? •...
IMJ September Issue
COVER STORY: Reaching For the Stars - Virgin Media Television's Big Ambitions Following one of the biggest re-brands in Irish media history, Pat Kiely, Managing Director of Virgin Media Television talks to John McGee about the broadcaster's plans to shake up the Irish TV market. PLUS OOH Special OOH's Great Renaissance + Blurred Lines & Bright Futures + The Sky's the Limit...
IMJ May Issue 2016
In this month's IMJ: RTE's Big Digital Ambitions - With nearly half the Irish adult population using an RTÉ's digital service every week, the Donnybrook-based broadcaster has been to the fore in developing a range of new ad formats and content solutions for advertisers. But with issues like ad blocking dominating the headlines, Conor Mullen, Commercial Director RTÉ Media Sales-...
IMJ July Issue
In this month's IMJ: Market Research's Bright Future: While advances in technology have increased the potential for deriving valuable insights from market research, many industry practitioners feel greater focus on best practice is required to ensure firms are delivering the best possible outcome for clients, writes Paul Golden. PLUS: Here's to the Next 100 Years of Radio: As the Irish radio...
IMJ Digital Issue Dec 2015
Welcome to the annual Digital Issue of IMJ. This issue is a veritable smorgasbord of digital content with contributions from many of Ireland's top digital practitioners who look at the key trends underpinning the ongoing rise in digital marketing. With investment in digital set to increase by double digit figures yet again in 2016, IMJ looks at What's Hot and...
