IMJ October 2017
In this month IMJ: John McGee talks to Mark Nolan, Ignite Market Research about embracing change. Charley Storey from Alternatives tells us about the new talent battlegrounds of data and digital and how resistance is futile. Innovation for growth is the theme from Jill McCarron, of MCC, while Sheena Horgan of Hume Brophy tells us how to put the...
IMJ July Issue
In this month's IMJ: Market Research's Bright Future: While advances in technology have increased the potential for deriving valuable insights from market research, many industry practitioners feel greater focus on best practice is required to ensure firms are delivering the best possible outcome for clients, writes Paul Golden. PLUS: Here's to the Next 100 Years of Radio: As the Irish radio...
IMJ November 2015
In this month's IMJ: We look at the Future of PR: IMJ talks to some of the top PR companies in Ireland about what lies in store for 2016. PLUS: Clamping Down on Ad Fraud Ad fraud, ad blocking and viewability are hot topics in digital advertising at the moment. Conor Mullen offers a publisher's perspective on the debate. Linking in with...
IMJ Digital Issue Dec 2015
Welcome to the annual Digital Issue of IMJ. This issue is a veritable smorgasbord of digital content with contributions from many of Ireland's top digital practitioners who look at the key trends underpinning the ongoing rise in digital marketing. With investment in digital set to increase by double digit figures yet again in 2016, IMJ looks at What's Hot and...
IMJ December/January 2018
In this month's IMJ: COVER STORY: Pioneering a New Way, David O'Connor', eightytwenty talks to John McGee. PLUS Why Brands Should Really Care - Rory Hamilton, Boys and Girls The Gift That Keeps On Giving - Chris Pearson Element 10 Trends to Watch in Marcomms - Michael O'Keeffe, Teneo PSG You Can't Woo Them All - Mark Breen, Cuckoo Events PLUS Digital Opinion ...
IMJ April Issue
In this month's IMJ: COVER STORY: RTÉ looks to the future - IMJ talks in depth to Geraldine O'Leary, Group Head of Commercial, RTÉ. APMC STAR AWARDS And the Winners are ... Comprehensive coverage and photos of this year's winners Eoghan Phelan, V360°, The Visualise Group talks shopping Aisling Conlon, IPA on Plotting the Way Forward Jimmy Larsen, RED C Research...
IMJ May/June Issue
In this month's IMJ: COVER STORY: Ronan Traynor Verve talks to IMJ about Creating Stand-Out Experiences • John Ring, Tinderpoint talks about Engaging Festival Goers • Conor White, Nielsen Ireland explains The Science Behind What's Next • The New Breed of Post-Apocalyptic Youth - Claire Hyland and Tiffany Arntson, The Youth Lab, Thinkhouse explain • What's Next for Facebook Advertising? Asks Colm Sherwin, Core Investment •...
IMJ March Issue
Your IMJ this month talks to Radina Shkutova of Heineken. Karleen Smyth of Boys & Girls talks about the brand experience while Lee Thompson from i-Believe tells us what the next frontier for radio is. We look back at The 2018 Media Awards. All these and more plus the latest campaigns, who's moving where and what has been going on...
IMJ Digital Issue
Inside this special issue, Meet the Future Makers: With a staff of 80 operating mainly out of its base in its Pembroke Street offices in Dublin, Epsilon may not be the highest profile agency in adland, but it is certainly one of the biggest agencies in town. With 2015 revenues in excess of €12m, it puts it in the...
IMJ January Issue 2016
In this month’s IMJ: Jonathan Forrest, one of the first pioneers in the Irish digital marketing industry talks to IMJ about why 2016 will be such a big and important year for digital and the marketing industry in Ireland. PLUS: Marketing’s Brexit Challenge: The prospect of the UK leaving the EU is a very real one and it’s already starting to unnerve...
