IMJ January Issue 2016
In this month’s IMJ: Jonathan Forrest, one of the first pioneers in the Irish digital marketing industry talks to IMJ about why 2016 will be such a big and important year for digital and the marketing industry in Ireland. PLUS: Marketing’s Brexit Challenge: The prospect of the UK leaving the EU is a very real one and it’s already starting to unnerve...
IMJ May/June Issue
In this month's IMJ: COVER STORY: Ronan Traynor Verve talks to IMJ about Creating Stand-Out Experiences • John Ring, Tinderpoint talks about Engaging Festival Goers • Conor White, Nielsen Ireland explains The Science Behind What's Next • The New Breed of Post-Apocalyptic Youth - Claire Hyland and Tiffany Arntson, The Youth Lab, Thinkhouse explain • What's Next for Facebook Advertising? Asks Colm Sherwin, Core Investment •...
IMJ April/May Issue 2016
In this month's IMJ: With 157 years of heritage behind it, the Irish Times is looking to the future with a renewed sense of positivity, ambition and determination, according to Vivien McKechnie, the group's business-to-business director, in an interview with IMJ. PLUS: • While digital has become the social operating system for most of us, there is an opportunity for brands...
IMJ May Issue 2016
In this month's IMJ: RTE's Big Digital Ambitions - With nearly half the Irish adult population using an RTÉ's digital service every week, the Donnybrook-based broadcaster has been to the fore in developing a range of new ad formats and content solutions for advertisers. But with issues like ad blocking dominating the headlines, Conor Mullen, Commercial Director RTÉ Media Sales-...
IMJ June 2017
Your IMJ this month is packed with thought provoking articles on key areas of marketing. • For the State-owned broadcaster, RTÉ, digital has now become an integral and rapidly growing part of its public service remit, Conor Mullen talks to John McGee. • Cannes, Craig Farrell shares his key takeaways from the week-long festival. How would you spend your last dollar? •...
IMJ March Issue
Your IMJ this month talks to Radina Shkutova of Heineken. Karleen Smyth of Boys & Girls talks about the brand experience while Lee Thompson from i-Believe tells us what the next frontier for radio is. We look back at The 2018 Media Awards. All these and more plus the latest campaigns, who's moving where and what has been going on...
IMJ June Issue
In this month’s IMJ we take a look at the thriving Out of Home (OOH) sector. Following a period in the doldrums during the recent economic downturn, the Irish out-of-home market is thriving once again. With new formats and levels of innovation and course increased investment by advertisers, a renewed sense of optimism pervades, writes Paul Golden. PLUS: • Fresh...
IMJ March/April 2017
This month's issue of your IMJ looks at trust in a world of fake news. The Irish Times/IMJ Breakfast Bytes talks about the business of health and Sheena Horgan examines a blind-spot when it comes to real mothers. John McGee talks to Abi Moran about the team at Target McConnells. Good campaign management systems, Naming rights for stadia and...
IMJ Agency Issue 2015
In this issue: Fresh from a three year expansion plan that was marked by substantial growth, new business opportunities and major account wins, Core Media is about to embark on a new and ambitious five year development plan, as Alan Cox and Aidan Greene tell John McGee. Plus: The financial outlook for the Irish advertising industry is looking good as clients loosen...
IMJ November 2017
In this month's IMJ: COVER STORY: The Revolution Will Not Be Televised, Mitchell O’Gorman talks to John McGee about Offscript’s ambitious. PLUS Brands are turning on the lights with experiential this Christmas, says Valerie Melinn of Verve Although tinged with both disappointment and success, it was a very good year for women’s sports, writes Lisa Bergin of Teneo Sports Its Time...
