IMJ Magazine Issues

IMJ December/January 2018

In this month's IMJ: COVER STORY: Pioneering a New Way, David O'Connor', eightytwenty talks to John McGee.  PLUS Why Brands Should Really Care - Rory Hamilton, Boys and Girls  The Gift That Keeps On Giving - Chris Pearson Element 10 Trends to Watch in Marcomms - Michael O'Keeffe, Teneo PSG  You Can't Woo Them All - Mark Breen, Cuckoo Events  PLUS Digital Opinion ...

IMJ November 2017

In this month's IMJ: COVER STORY: The Revolution Will Not Be Televised, Mitchell O’Gorman talks to John McGee about Offscript’s ambitious. PLUS Brands are turning on the lights with experiential this Christmas, says Valerie Melinn of Verve Although tinged with both disappointment and success, it was a very good year for women’s sports, writes Lisa Bergin of Teneo Sports Its Time...

IMJ February Issue

In this month's IMJ: COVER STORY: Core Outlook 2018 Onwards and Upwards         In his annual “state of the nation” analysis of the media and marketing world, Core’s Alan Cox examines some of the key trends and influences at play. PLUS Marketing Matters: The latest Marketing Sentiment Survey carried out by MediaCom in association with The Irish Times and the Marketing Institute of...

IMJ November 2015

In this month's IMJ: We look at the Future of PR: IMJ talks to some of the top PR companies in Ireland about what lies in store for 2016. PLUS: Clamping Down on Ad Fraud Ad fraud, ad blocking and viewability are hot topics in digital advertising at the moment. Conor Mullen offers a publisher's perspective on the debate. Linking in with...

IMJ March Issue

Your IMJ this month talks to Radina Shkutova of Heineken. Karleen Smyth of Boys & Girls talks about the brand experience while Lee Thompson from i-Believe tells us what the next frontier for radio is. We look back at The 2018 Media Awards. All these and more plus the latest campaigns, who's moving where and what has been going on...

IMJ Digital Issue Dec 2015

Welcome to the annual Digital Issue of IMJ. This issue is a veritable smorgasbord of digital content with contributions from many of Ireland's top digital practitioners who look at the key trends underpinning the ongoing rise in digital marketing. With investment in digital set to increase by double digit figures yet again in 2016, IMJ looks at What's Hot and...

IMJ June Issue

In this month’s IMJ we take a look at the thriving Out of Home (OOH) sector. Following a period in the doldrums during the recent economic downturn, the Irish out-of-home market is thriving once again. With new formats and levels of innovation and course increased investment by advertisers, a renewed sense of optimism pervades, writes Paul Golden. PLUS: •    Fresh...

IMJ September 2017

In this issue: IMJ talks in depth to The Irish Times. Sarah O'Connor, Wilson Hartnell explores Irish and global brands and their relationship with sport. Paul Golden looks over the world of PR. What the heck is PR anyway? Jane McDaid, Thinkhouse enlightens us. Clodagh Hynes of Target McConnell's tells us how to avoid the content crap trap. John O'Shaughnessy of Verve...

IMJ October/November Issue

Cover story: CORE’S BRIGHT SPARK As the only female managing director of an Irish media agency, SANDRA ALVAREZ of Spark Foundry is passionate about the need for greater diversity, education and training within an industry that faces many challenges and opportunities, as she explains to John McGee. PLUS Influencer's Influence Starting to Wane + Are Big Budget Christmas Ads Worth the Money?...

IMJ June 2017

Your IMJ this month is packed with thought provoking articles on key areas of marketing. • For the State-owned broadcaster, RTÉ, digital has now become an integral and rapidly growing part of its public service remit, Conor Mullen talks to John McGee. • Cannes, Craig Farrell shares his key takeaways from the week-long festival. How would you spend your last dollar? •...

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