IMJ November 2017
In this month's IMJ: COVER STORY: The Revolution Will Not Be Televised, Mitchell O’Gorman talks to John McGee about Offscript’s ambitious. PLUS Brands are turning on the lights with experiential this Christmas, says Valerie Melinn of Verve Although tinged with both disappointment and success, it was a very good year for women’s sports, writes Lisa Bergin of Teneo Sports Its Time...
IMJ February 2017
In this month’s IMJ: Marketing is a Powerful Force: As always, the advertising and marketing industry faces many threats. But for savvy marketers and their brands, the future also holds many opportunities according to Alan Cox, CEO of Core Media who outlines some of the group's views in its annual "state of the nation" Outlook report. PLUS: Radio's Big Challenge: Continuous innovation...
IMJ November 2016
In this month’s IMJ: Sponsorship Calling: In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland. The founding partners, Jill Downey and Jamie Macken tell John McGee about Livewire’s success to date and their ambitions for the business. PLUS: Whether we like it or not, video is here...
IMJ October 2016
In this month’s IMJ: Securing a Future for Irish Media - Having come through some very dark and difficult dark times, Ireland’s largest publisher, Independent News & Media (INM) has bounced back into profitability but as it’s CEO Robert Pitt tells John McGee, the Irish media industry now needs to look at consolidation to secure its future. Plus: • Change has been...
IMJ April/May Issue 2016
In this month's IMJ: With 157 years of heritage behind it, the Irish Times is looking to the future with a renewed sense of positivity, ambition and determination, according to Vivien McKechnie, the group's business-to-business director, in an interview with IMJ. PLUS: • While digital has become the social operating system for most of us, there is an opportunity for brands...
IMJ September 2017
In this issue: IMJ talks in depth to The Irish Times. Sarah O'Connor, Wilson Hartnell explores Irish and global brands and their relationship with sport. Paul Golden looks over the world of PR. What the heck is PR anyway? Jane McDaid, Thinkhouse enlightens us. Clodagh Hynes of Target McConnell's tells us how to avoid the content crap trap. John O'Shaughnessy of Verve...
IMJ Agency Issue
In this month's IMJ: Daring to be Brave and Simple - Ever since it was set up seven years ago, Boys and Girls has developed into on the most successful agencies in the marketplace, garnering awards for its creativity while developing a strong client base of blue chip brands along the way. Two of the co-founders, Patrick Meade and Rory...
IMJ July Issue
In this month's IMJ: Market Research's Bright Future: While advances in technology have increased the potential for deriving valuable insights from market research, many industry practitioners feel greater focus on best practice is required to ensure firms are delivering the best possible outcome for clients, writes Paul Golden. PLUS: Here's to the Next 100 Years of Radio: As the Irish radio...
IMJ Digital Issue
Inside this special issue, Meet the Future Makers: With a staff of 80 operating mainly out of its base in its Pembroke Street offices in Dublin, Epsilon may not be the highest profile agency in adland, but it is certainly one of the biggest agencies in town. With 2015 revenues in excess of €12m, it puts it in the...
IMJ Digital Issue Dec 2015
Welcome to the annual Digital Issue of IMJ. This issue is a veritable smorgasbord of digital content with contributions from many of Ireland's top digital practitioners who look at the key trends underpinning the ongoing rise in digital marketing. With investment in digital set to increase by double digit figures yet again in 2016, IMJ looks at What's Hot and...
