IMJ February Issue 2016
In this month's IMJ: Full Steam Ahead: While increased advertising and marketing budgets will lead to a near 10% in ad spend this year, 2016 will also present significant challenges and plenty of opportunities for marketers, their brands and the wider media industry that depends on their advertising investment, writes Alan Cox, CEO of Core Media. PLUS: IMJ speaks to radio stations...
IMJ Agency Issue
IMJ's annual agency issue is a bumper 108 pager packed with stories, insights, profiles, all your regular features and lots more. Alan Coleman talks about Bridging the Gender Pay Gap in Marketing Matters. OOH has never been so busy - Key players in this marketplace share their insights. Roisin Keown asks Who Really Cares About Your Brand? In Views from...
IMJ February Issue
In this month's IMJ: COVER STORY: Core Outlook 2018 Onwards and Upwards In his annual “state of the nation” analysis of the media and marketing world, Core’s Alan Cox examines some of the key trends and influences at play. PLUS Marketing Matters: The latest Marketing Sentiment Survey carried out by MediaCom in association with The Irish Times and the Marketing Institute of...
IMJ June Issue
In this month’s IMJ we take a look at the thriving Out of Home (OOH) sector. Following a period in the doldrums during the recent economic downturn, the Irish out-of-home market is thriving once again. With new formats and levels of innovation and course increased investment by advertisers, a renewed sense of optimism pervades, writes Paul Golden. PLUS: • Fresh...
IMJ November 2016
In this month’s IMJ: Sponsorship Calling: In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland. The founding partners, Jill Downey and Jamie Macken tell John McGee about Livewire’s success to date and their ambitions for the business. PLUS: Whether we like it or not, video is here...
IMJ February 2019
Cover Story Special Feature CORE OUTLOOK 2019 Core's Alan Cox examines some of the key trends and influences at play in the media and marketing world. Marketing Matters Radio's Overnight Success - Gabrielle Cummins, Choose Radio The Media Roulette Wheel - John Dunne, Ignite Digital The Evolution of Experiential Marketing - Marcus Prestage, InSight Marketing / APMC #10YearChallenge: Marketing 2009 vs 2019 - Mark McCann, OLIVER Ireland The...
IMJ December/January 2018
In this month's IMJ: COVER STORY: Pioneering a New Way, David O'Connor', eightytwenty talks to John McGee. PLUS Why Brands Should Really Care - Rory Hamilton, Boys and Girls The Gift That Keeps On Giving - Chris Pearson Element 10 Trends to Watch in Marcomms - Michael O'Keeffe, Teneo PSG You Can't Woo Them All - Mark Breen, Cuckoo Events PLUS Digital Opinion ...
IMJ November 2015
In this month's IMJ: We look at the Future of PR: IMJ talks to some of the top PR companies in Ireland about what lies in store for 2016. PLUS: Clamping Down on Ad Fraud Ad fraud, ad blocking and viewability are hot topics in digital advertising at the moment. Conor Mullen offers a publisher's perspective on the debate. Linking in with...
IMJ October 2017
In this month IMJ: John McGee talks to Mark Nolan, Ignite Market Research about embracing change. Charley Storey from Alternatives tells us about the new talent battlegrounds of data and digital and how resistance is futile. Innovation for growth is the theme from Jill McCarron, of MCC, while Sheena Horgan of Hume Brophy tells us how to put the...
The Annual IMJ Agency Issue is Out Now
IMJ’s annual Agency Issue is now out and this year it’s a bumper 104 pager packed with key insights, profiles and thought leadership pieces from some of the advertising industry’s key movers and shakers. The IMJ Agency Issue is the most comprehensive overview of the many challenges and opportunities facing advertising and media agencies in Ireland with no stone...
