IMJ March/April 2017
This month's issue of your IMJ looks at trust in a world of fake news. The Irish Times/IMJ Breakfast Bytes talks about the business of health and Sheena Horgan examines a blind-spot when it comes to real mothers. John McGee talks to Abi Moran about the team at Target McConnells. Good campaign management systems, Naming rights for stadia and...
IMJ Agency Issue 2015
In this issue: Fresh from a three year expansion plan that was marked by substantial growth, new business opportunities and major account wins, Core Media is about to embark on a new and ambitious five year development plan, as Alan Cox and Aidan Greene tell John McGee. Plus: The financial outlook for the Irish advertising industry is looking good as clients loosen...
IMJ April/May Issue 2016
In this month's IMJ: With 157 years of heritage behind it, the Irish Times is looking to the future with a renewed sense of positivity, ambition and determination, according to Vivien McKechnie, the group's business-to-business director, in an interview with IMJ. PLUS: • While digital has become the social operating system for most of us, there is an opportunity for brands...
IMJ Agency Issue
In this month's IMJ: Daring to be Brave and Simple - Ever since it was set up seven years ago, Boys and Girls has developed into on the most successful agencies in the marketplace, garnering awards for its creativity while developing a strong client base of blue chip brands along the way. Two of the co-founders, Patrick Meade and Rory...
IMJ June Issue
In this month’s IMJ we take a look at the thriving Out of Home (OOH) sector. Following a period in the doldrums during the recent economic downturn, the Irish out-of-home market is thriving once again. With new formats and levels of innovation and course increased investment by advertisers, a renewed sense of optimism pervades, writes Paul Golden. PLUS: • Fresh...
IMJ December/January 2018
In this month's IMJ: COVER STORY: Pioneering a New Way, David O'Connor', eightytwenty talks to John McGee. PLUS Why Brands Should Really Care - Rory Hamilton, Boys and Girls The Gift That Keeps On Giving - Chris Pearson Element 10 Trends to Watch in Marcomms - Michael O'Keeffe, Teneo PSG You Can't Woo Them All - Mark Breen, Cuckoo Events PLUS Digital Opinion ...
IMJ Agency Issue
IMJ's annual agency issue is a bumper 108 pager packed with stories, insights, profiles, all your regular features and lots more. Alan Coleman talks about Bridging the Gender Pay Gap in Marketing Matters. OOH has never been so busy - Key players in this marketplace share their insights. Roisin Keown asks Who Really Cares About Your Brand? In Views from...
IMJ May 2017
In this month's IMJ: IMJ talks to Eamon Fitzpatrick of IPG Mediabrands about his plans for the business. We look at cracking the youth market with Susan Kelly of McCann Blue. Peter Smyth from IRS Plus talks about the power of radio and Susan Love MD of Goosebump talk about keeping shoppers happy. These any many more topical issues are...
IMJ February 2019
Cover Story Special Feature CORE OUTLOOK 2019 Core's Alan Cox examines some of the key trends and influences at play in the media and marketing world. Marketing Matters Radio's Overnight Success - Gabrielle Cummins, Choose Radio The Media Roulette Wheel - John Dunne, Ignite Digital The Evolution of Experiential Marketing - Marcus Prestage, InSight Marketing / APMC #10YearChallenge: Marketing 2009 vs 2019 - Mark McCann, OLIVER Ireland The...
IMJ October 2015
In this issue: In this month's IMJ we look at Retail's Big Challenges: In the cut-throat grocery market, standing out from the competition is key. One retailer that is pulling out all the stops to differentiate itself from the rest of the crowd is SuperValu as its marketing director Ray Kelly tells John McGee. PLUS: Ger Hughes, Creative Technologist, RTÉ Media Sales...
