IMJ November 2016
In this month’s IMJ: Sponsorship Calling: In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland. The founding partners, Jill Downey and Jamie Macken tell John McGee about Livewire’s success to date and their ambitions for the business. PLUS: Whether we like it or not, video is here...
The Annual IMJ Agency Issue is Out Now
IMJ’s annual Agency Issue is now out and this year it’s a bumper 104 pager packed with key insights, profiles and thought leadership pieces from some of the advertising industry’s key movers and shakers. The IMJ Agency Issue is the most comprehensive overview of the many challenges and opportunities facing advertising and media agencies in Ireland with no stone...
IMJ January Issue 2016
In this month’s IMJ: Jonathan Forrest, one of the first pioneers in the Irish digital marketing industry talks to IMJ about why 2016 will be such a big and important year for digital and the marketing industry in Ireland. PLUS: Marketing’s Brexit Challenge: The prospect of the UK leaving the EU is a very real one and it’s already starting to unnerve...
IMJ May Issue 2016
In this month's IMJ: RTE's Big Digital Ambitions - With nearly half the Irish adult population using an RTÉ's digital service every week, the Donnybrook-based broadcaster has been to the fore in developing a range of new ad formats and content solutions for advertisers. But with issues like ad blocking dominating the headlines, Conor Mullen, Commercial Director RTÉ Media Sales-...
IMJ October 2017
In this month IMJ: John McGee talks to Mark Nolan, Ignite Market Research about embracing change. Charley Storey from Alternatives tells us about the new talent battlegrounds of data and digital and how resistance is futile. Innovation for growth is the theme from Jill McCarron, of MCC, while Sheena Horgan of Hume Brophy tells us how to put the...
IMJ May 2017
In this month's IMJ: IMJ talks to Eamon Fitzpatrick of IPG Mediabrands about his plans for the business. We look at cracking the youth market with Susan Kelly of McCann Blue. Peter Smyth from IRS Plus talks about the power of radio and Susan Love MD of Goosebump talk about keeping shoppers happy. These any many more topical issues are...
IMJ May/June Issue
In this month's IMJ: COVER STORY: Ronan Traynor Verve talks to IMJ about Creating Stand-Out Experiences • John Ring, Tinderpoint talks about Engaging Festival Goers • Conor White, Nielsen Ireland explains The Science Behind What's Next • The New Breed of Post-Apocalyptic Youth - Claire Hyland and Tiffany Arntson, The Youth Lab, Thinkhouse explain • What's Next for Facebook Advertising? Asks Colm Sherwin, Core Investment •...
IMJ March Issue
Your IMJ this month talks to Radina Shkutova of Heineken. Karleen Smyth of Boys & Girls talks about the brand experience while Lee Thompson from i-Believe tells us what the next frontier for radio is. We look back at The 2018 Media Awards. All these and more plus the latest campaigns, who's moving where and what has been going on...
IMJ Agency Issue
IMJ's annual agency issue is a bumper 108 pager packed with stories, insights, profiles, all your regular features and lots more. Alan Coleman talks about Bridging the Gender Pay Gap in Marketing Matters. OOH has never been so busy - Key players in this marketplace share their insights. Roisin Keown asks Who Really Cares About Your Brand? In Views from...
IMJ February Issue
In this month's IMJ: COVER STORY: Core Outlook 2018 Onwards and Upwards In his annual “state of the nation” analysis of the media and marketing world, Core’s Alan Cox examines some of the key trends and influences at play. PLUS Marketing Matters: The latest Marketing Sentiment Survey carried out by MediaCom in association with The Irish Times and the Marketing Institute of...
