IMJ November 2016
In this month’s IMJ: Sponsorship Calling: In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland. The founding partners, Jill Downey and Jamie Macken tell John McGee about Livewire’s success to date and their ambitions for the business. PLUS: Whether we like it or not, video is here...
IMJ May 2017
In this month's IMJ: IMJ talks to Eamon Fitzpatrick of IPG Mediabrands about his plans for the business. We look at cracking the youth market with Susan Kelly of McCann Blue. Peter Smyth from IRS Plus talks about the power of radio and Susan Love MD of Goosebump talk about keeping shoppers happy. These any many more topical issues are...
IMJ Agency Issue
IMJ's annual agency issue is a bumper 108 pager packed with stories, insights, profiles, all your regular features and lots more. Alan Coleman talks about Bridging the Gender Pay Gap in Marketing Matters. OOH has never been so busy - Key players in this marketplace share their insights. Roisin Keown asks Who Really Cares About Your Brand? In Views from...
IMJ June 2017
Your IMJ this month is packed with thought provoking articles on key areas of marketing. • For the State-owned broadcaster, RTÉ, digital has now become an integral and rapidly growing part of its public service remit, Conor Mullen talks to John McGee. • Cannes, Craig Farrell shares his key takeaways from the week-long festival. How would you spend your last dollar? •...
IMJ April Issue
In this month's IMJ: COVER STORY: RTÉ looks to the future - IMJ talks in depth to Geraldine O'Leary, Group Head of Commercial, RTÉ. APMC STAR AWARDS And the Winners are ... Comprehensive coverage and photos of this year's winners Eoghan Phelan, V360°, The Visualise Group talks shopping Aisling Conlon, IPA on Plotting the Way Forward Jimmy Larsen, RED C Research...
IMJ February Issue 2016
In this month's IMJ: Full Steam Ahead: While increased advertising and marketing budgets will lead to a near 10% in ad spend this year, 2016 will also present significant challenges and plenty of opportunities for marketers, their brands and the wider media industry that depends on their advertising investment, writes Alan Cox, CEO of Core Media. PLUS: IMJ speaks to radio stations...
IMJ December/January 2018
In this month's IMJ: COVER STORY: Pioneering a New Way, David O'Connor', eightytwenty talks to John McGee. PLUS Why Brands Should Really Care - Rory Hamilton, Boys and Girls The Gift That Keeps On Giving - Chris Pearson Element 10 Trends to Watch in Marcomms - Michael O'Keeffe, Teneo PSG You Can't Woo Them All - Mark Breen, Cuckoo Events PLUS Digital Opinion ...
IMJ Digital Issue
Inside this special issue, Meet the Future Makers: With a staff of 80 operating mainly out of its base in its Pembroke Street offices in Dublin, Epsilon may not be the highest profile agency in adland, but it is certainly one of the biggest agencies in town. With 2015 revenues in excess of €12m, it puts it in the...
IMJ June Issue
In this month’s IMJ we take a look at the thriving Out of Home (OOH) sector. Following a period in the doldrums during the recent economic downturn, the Irish out-of-home market is thriving once again. With new formats and levels of innovation and course increased investment by advertisers, a renewed sense of optimism pervades, writes Paul Golden. PLUS: • Fresh...
IMJ November 2017
In this month's IMJ: COVER STORY: The Revolution Will Not Be Televised, Mitchell O’Gorman talks to John McGee about Offscript’s ambitious. PLUS Brands are turning on the lights with experiential this Christmas, says Valerie Melinn of Verve Although tinged with both disappointment and success, it was a very good year for women’s sports, writes Lisa Bergin of Teneo Sports Its Time...
