In this month’s IMJ we take a look at the thriving Out of Home (OOH) sector. Following a period in the doldrums during the recent economic downturn, the Irish out-of-home market is thriving once again. With new formats and levels of innovation and course increased investment by advertisers, a renewed sense of optimism pervades, writes Paul Golden.
• Fresh from her trip to this year’s Cannes Lions Festival in the south of France, Eve Conboy writes about Artificial Intelligence, one of the hottest topics that was up for discussion, and the impact it will have on brands in the near future.
• Snapchat has already overtaken Twitter in terms of the number of users making it a useful channel for brands but how they do it is a different matter, writes John Ring.
• With the Summer music festival season in full swing, more and more brands have been trying to get in on the act as they seek to engage with the valuable 18-35 year-old market, writes Niall Morris.
• The inaugural Irish Times/IMJ #breakfastbytes seminar took place last month in the offices of the Irish Times on Tara Street. A packed house of over 100 people were in attendance to hear four speakers discuss the topic of how to act on consumer insights and how they should be used to inform a range of strategies around customer experience and product development.
• The acquisition of Wireless Group, including seven Irish radio stations, has shaken up the media industry and strengthened the hand of News Ireland. In a rare interview, Oliver Keeneghan, head of News Ireland, talks to John McGee about the company’s plans and how the challenge and opportunities facing the media industry.
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