Ahead of the busy renewal period for health insurers, Level Health, Ireland’s newest health insurer, has launched a new nationwide OOH campaign with Talon.
With healthcare costs continuing to rise, Level Health is taking a different approach by not increasing prices for the remainder of 2025.
Running across high-impact awareness formats and digital transport screens, the creative, developed by The Tenth Man, is straight-talking and designed to speak directly to those considering a switch or buying for the first time.
The activity is also supported across national radio, running from September 8th until early November.
Barbara Duffy, head of marketing at Level Health said : “At a time when families are under real financial strain, we’re choosing not to add to the pressure. Instead, we’re holding our prices and giving more value back – because families need support now, more than ever”.
JoJo Cox, group business director at Talon added: “Level Health’s mission is clear, and that’s exactly what makes it powerful. The creative doesn’t overcomplicate things, and neither does the media. Out of Home gives them the space to be bold, direct, and visible in the right moments. It’s a smart use of the medium”.
