The Public House has rolled out a new campaign for EPIC The Irish Emigration Museum, one of the country’s leading tourist destinations.
The campaign revolves around OOH, print, and social and aims to challenge the automatic assumptions people make about the Irish, and the stereotyping that goes with it.
For the past few years EPIC has worked with The Public House to develop a number of award-winning campaigns rooted in “an enduring brand positioning which centres on the museum’s strength in delivering a unique way to understand the Irish. As a result, the brand has a history of challenging the negative, outdated stereotypes that hold the nation back,” according to the agency.
“This campaign captures what EPIC is all about — challenging stereotypes and revealing the surprising, often overlooked contributions of the Irish around the world. It’s humorous, thought-provoking, and we hope it encourages people to dig a little deeper into the real stories of Ireland’s emigrants,” says Yvonne Murphy, director of marketing, EPIC The Irish Emigration Museum.
Paddy Dunne, copywriter at the Public House added: “While it’s funny to have a legitimate reason to say things like ‘Spudmarine’ and ‘Mashington, DC’, it also conveys quite an important message. The stories that can be discovered by simply visiting EPIC will open your eyes to the massive impact us Irish have had on the world, and it’s always a pleasure to help highlight these within a campaign.”
Credits
Agency: The Public House
Executive Creative Director: Rob Maguire
Creative Director: Sam Caren
Junior Art Director: Roisin McGrath
Copywriter: Patrick Dunne
Designer: Molly Devlin
Senior Designer: Trevor Nolan
Head of Design: Eimear O’Sullivan
Strategy: Sarah Walsh
Business & Operations Director: Terri Turner
Senior Account Executive: Megan Gorman
Motion Graphic Designer: Emma Wells
Client: EPIC The Irish Emigration Museum
Yvonne Murphy – Director of Marketing
Amy Logue – Senior Marketing Manager
Katy Thornton – Marketing & Communications Executive
Sami Basi – Marketing Executive
Production: The Orange Apple Creative Imagery
CGI Artist: Paul Lang
