IAPI officially launched its Effie Awards Ireland programme this week at a breakfast briefing in Twitter’s HQ in Dublin.
Replacing the ADFX Awards, the Effies will take place in 2020 and the jury will be chaired by marketing veteran and senior partner at TBV Global, Damian Devaney.
The speaker line up included some of the industry’s most respected figures including Carlos Cantu, marketing director EMEA, Twitter who is an Effie veteran from his previous role in Mexico. Also on hand was
Shenda Loughnane, group MD of Dentsu Aegis Network president of IAPI and Neal Davies, CEO, BBDO who is a previous CEO of Effie Worldwide. During his address to the audience of 200 people, he talked about the irony of doing his ‘old job’ in explaining to the audience why Effies have become a globally recognised symbol of success over the last 50 years.
Damian Devaney, meanwhile, talked passionately about how vital creativity and great ideas are for the financial wellbeing of organisations and how there appears to be a paradigm shift in thinking now by the C-Suite which recognises this.
Nichola Mullen, fundraising director of St. Vincent de Paul and Nicky Doran, brand & marketing strategy director, Davy both spoke about their experience in judging Effie at a European level and shared their favourite case studies. They have both been appointed to the jury for Effie Ireland along with other 16 other Effie veterans from the Irish and International panel of judges.
Among others, the case studies shown included the Freedom of the Press campaign from newspaper Helsingin Sanomat, the highly effective virtual billboard campaign from the road safety authority in Paris, the powerful Dare to Sponsor campaign for Special Olympics Belgium and a French love story for Intermarché.