Friday, December 9, 2016

IMJ FEATURES

Broken Beyond Repair

he current agency model is broken and almost beyond repair. In the future, agencies that want to excel will need to move closer to the client and collaborate in their world, writes Mark McCann. The...

The Power of No

Sometimes in life you just have to say no. When it comes to a daft idea from a client or your agency is asked to do something you are not comfortable with, just say...

Time to Ditch the Pitch

Practically every agency has issues with the whole business of pitching with things like the cost of pitching and the transparency of the process top of many lists. So, why not change it, asks...

Brace Yourself for Some M&A Action

Although merger and acquisition activity in the Irish advertising industry has been thin on the ground in recent years, this is likely to pick up over the next 12 months as the big agency...

The Growing Power of Facebook Ads

As its recent set of financial results show, Facebook ads are becoming a hugely important source of revenue for the company. But how good are they for companies looking for leads, asks John...

Here’s to the Next 100 Years of Radio

As the Irish radio industry celebrates its 100th anniversary this year, competition in the marketplace has never been tougher. And as our love affair with radio continues to endure,  there are many opportunities for...

Measuring Brand Authenticity

Being reliable, trustworthy and acting in line with a brand’s purpose is key to a brand’s authenticity, writes Brían Merriman. It’s that time of year when people travel, passing through new airports, along new motorways,...

Bigger and Better

Amidst all the hype about digital and data, direct marketing never went away. Now, armed with these tools, it is bigger, better and a lot more effective according to some Ireland’s leading DM practitioners...

Newspaper survey reveals the power of local advertising

Not only are all politics local, so too is shopping spend, according to a recent grocery shopping survey carried out by 46 local weekly newspapers in Ireland, says Shane Treanor, sales director at Mediaforce Ireland. The...

Marketing to Millennials on Snapchat

It has already overtaken Twitter in terms of the number of users making it a useful channel for brands but how they do it is a different matter, writes John Ring. Much is made of...

Recent News

Adworld Takes a Christmas Break

Due to the Christmas break coming up, the next edition of Adworld’s weekly ezine will be published on January 6, 2017.    However, regular news...