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Building Bridges in Europe

Creating a partnership between agencies and clients where risk taking, innovation and experimentation can thrive is the way forward and untested innovation can blossom...

The Commoditisation of Digital

With more and more money being invested in digital marketing, it’s lamentable that it has now becoming a commoditized service.  But it doesn’t have...

A Very Sensual Experience

Harnessing our senses and memories in the right context and fusing it with the right content can be a powerful weapon for brands and...

A Collaborative Force

With annual billings in the order of €44mm and a blue-chip list of clients that include the likes of Lidl, Liberty Insurance, Citroen, McDonald's,...

Bridging the Gender Pay Gap

With gender pay equality very much back in focus in the advertising and media industries, Alan Coleman explains how the industry can address the...

Digital Out of Home – A Communications Channel, Not an Advertising Medium

Every advertiser’s aim is to reach the Right People in the Right Place at the Right Time efficiently and cost effectively. Digital Out of...

Connecting with Irish Commuters

It is 30 years since Dublin Bus and Bus Éireann were established. In that time nearly all major brands have appeared on buses taking...

Smart Cities and Out of Home

It’s been called the urban century. In 1900 one in ten of us lived in cities. By 2015 that had risen to half the...

The Event Horizon

  As more and more brands and media companies move into the event space, event management companies enjoying their seat at the top table, writes...

Building a Business Case for CSR

It’s broadly accepted that good corporate citizenship is, in the main, in business’ best interest. But ‘Doing good is good for business’, whilst correct,...

Recent News

DDFH&B & Target McConnells Merger to Create New Agency Model

The proposed merger of DDFH&B and its sister agency Target McConnells is designed to create a “new agency model” under the JWT brand, according...