Saturday, May 28, 2016

IMJ FEATURES

Something is Rotten in the State of Agency Land

The exploitation of interns throughout the advertising, marketing and PR sectors is rampant but it’s time to call a halt to it says Jane McDaid. Ok I’ll come clean. In the past, I have, as...

The Lure of Creative Technology

The solution to some marketing problems is not necessarily a TV or radio ad. Instead it can involve the clever use of creative technology and, if executed effectively, the benefits to the brand and...

The Rise and Rise of Branded Content

Branded content looks set to play an even more important role for marketers this year but the age-old issues of metrics and a return on investment will become increasingly important, writes Trevor Daly. Having worked...

The Business of Brand Communities

Brands that can build up meaningful communities with which they can engage, tend to perform a lot better than those that don’t, writes Sheena Horgan. We’ve become all-inclusive in the marketing world these days. We’re...

Abandoning the Siloes

Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from the rest of its digital marketing strategy, writes John Ring. Search...

Searching for the Right Mix

In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that are heavy users of Google’s search offering, asks Alistair Dent. The...

Educating the Consumer

Who is responsible for educating consumers? Is the government? Consumers themselves? Or does marketing need to take a lead role, asks Sheena Horgan As consumer products come under greater ethical scrutiny, there is a growing...

The Youth Factor

With a general election around corner, the youth vote could well be a key factor in deciding who governs Ireland for the next four years. While politicians had better take note, marketers should also...

When Art Meets Code

Virtual reality, the Internet of Things and interactive video are just some of the creative technology applications that marketers should be looking out for in 2016, writes Eve Conboy. Technology is now a vital component...

Choosing the Right Agency

With agencies now moving to bring digital and other disciplines back in-house, the advertising industry has gone full circle again. So when it comes to appointing an agency with digital skills what should marketers...

Recent News

Radical Wins Social Media Agency of the Year

The Core Media-owned Radical scooped Agency of the Year at the annual Social Media Awards in the RDS this week. This is the fourth...