The Five New Missions of Communications Pros

Monitoring your brand’s reputation in the media, whether it’s online or offline, has always been an important task for communications professionals but with the increasing prevalence of data and social media, it has become...

Mixing it with the Best of Them

Your brand may be on social but is it actually being social, asks Andrew Murray? The thing –maybe it’s the key thing – about the social and content space is that it’s just that: a...

A 2020 Vision of Marketing

In the new marketing landscape that continues to evolve, context trumps traditional creative and the so-called Big Idea will be passed over for Big Capabilities, writes Sheena Horgan. The concept of, indeed the business rationale...

Radio’s Dash for Digital

Communicorp Group has been to the fore in using digital technology to futureproof its business, according to Deborah Carpenter of Communicorp One, who spoke to IMJ. Every day, cometh the hour, millions of fingers across...

Something is Rotten in the State of Agency Land

The exploitation of interns throughout the advertising, marketing and PR sectors is rampant but it’s time to call a halt to it says Jane McDaid. Ok I’ll come clean. In the past, I have, as...

The Lure of Creative Technology

The solution to some marketing problems is not necessarily a TV or radio ad. Instead it can involve the clever use of creative technology and, if executed effectively, the benefits to the brand and...

The Rise and Rise of Branded Content

Branded content looks set to play an even more important role for marketers this year but the age-old issues of metrics and a return on investment will become increasingly important, writes Trevor Daly. Having worked...

The Business of Brand Communities

Brands that can build up meaningful communities with which they can engage, tend to perform a lot better than those that don’t, writes Sheena Horgan. We’ve become all-inclusive in the marketing world these days. We’re...

Abandoning the Siloes

Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from the rest of its digital marketing strategy, writes John Ring. Search...

Searching for the Right Mix

In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that are heavy users of Google’s search offering, asks Alistair Dent. The...

Recent News

Communicorp Inks Deal with Adforce.com to Deliver Digital Audio Advertising

Communicorp is teaming up with Adforce.com to deliver ad campaigns to listeners of its digital audio platforms. These include live and on-demand radio broadcasts...