Sunday, February 26, 2017

IMJ FEATURES

Putting Diversity in your Creative Armoury

Increasingly agencies are turning to other professions and industries to recruit staff as they begin to realise the potential a diverse workforce can bring to solving clients’ problems, writes Clara Traynor. “So as it turns...

Sponsorship Calling

In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland. The founding partners, Jill Downey and Jamie Macken tell John...

Brand Building Needs a New Model

Short-termist thinking is undermining sustainable brand building and growth, writes Kay MCarthy. The challenge – short-termism has become today’s norm Recently released research from the IPA in  the UK claims that 47% of communications budgets are...

How to Market a Movement

As the recent Trump campaign showed, a movement can be a very effective force when it comes to delivering change. But what can marketers learn from all of this asks Sheena Horgan. “Ours was not...

Failing to Plan for 2017 Digital Success

How do you line up your digital ducks in a row for 2017? John Ring offers some suggestions. “Failing to plan is planning to fail” according to Roy Keane amongst others. What’s true of the...

10 Key Trends That Will Change the World of Public Relations

Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that will have an impact of PR professionals. 1. Convergence There...

The Contrarian Consumer

Trends are a smokescreen to marketers and they feed us assumptions on which we can plan, create and act.  But the reality is that these assumptions are being overturned on an almost daily basis,...

Would you expect your butcher to recommend the vegetarian option?

If you asked your local butcher to suggest ideas for your dinner, would you be surprised if he suggested that you have the vegetarian option? Today, with the development of automatic data predictive analysis,...

Gen Z Thinks Your Brand is a Fake

Marketers should forget everything they know about Millennials when it comes to marketing to Generation Z, writes Kathy Troy. The older end of the new generation - Generation Z - is coming of age. They're...

Google Shopping’s Eyes Irish SMEs

With the imminent arrival of Google Shopping to the Irish market, securing a return on investment for Irish firms could be a big challenge, writes John Ring. Our three-year old is still a bit small...

Recent News

INM’s FarmIreland.ie to Sponsor TV3’s New Farming Show Rare Breed

FarmIreland.ie, the agri news website that is owned by Independent News & Media (INM) is to sponsor TV’s new farming programme, Rare Breed. Rare Breed...