Thursday, January 19, 2017

IMJ FEATURES

10 Key Trends That Will Change the World of Public Relations

Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that will have an impact of PR professionals Convergence There...

The Contrarian Consumer

Trends are a smokescreen to marketers and they feed us assumptions on which we can plan, create and act.  But the reality is that these assumptions are being overturned on an almost daily basis,...

Would you expect your butcher to recommend the vegetarian option?

If you asked your local butcher to suggest ideas for your dinner, would you be surprised if he suggested that you have the vegetarian option? Today, with the development of automatic data predictive analysis,...

Gen Z Thinks Your Brand is a Fake

Marketers should forget everything they know about Millennials when it comes to marketing to Generation Z, writes Kathy Troy. The older end of the new generation - Generation Z - is coming of age. They're...

Google Shopping’s Eyes Irish SMEs

With the imminent arrival of Google Shopping to the Irish market, securing a return on investment for Irish firms could be a big challenge, writes John Ring. Our three-year old is still a bit small...

We’re Being Framed

Whether we like it or not, video is here to stay and TV, contrary to popular opinion, is far from dead, writes Graham Stewart.  Everyone is pretty much on the same page that the foreseeable...

Avoiding Branded Boredom

Brands need to break the cycle of boring branded content with active, superhuman storytelling, writes Susan Kelly We live in the age of marketing where some of the skill sets that were once the preserve...

Broken Beyond Repair

The current agency model is broken and almost beyond repair. In the future, agencies that want to excel will need to move closer to the client and collaborate in their world, writes Mark McCann. The...

The Power of No

Sometimes in life you just have to say no. When it comes to a daft idea from a client or your agency is asked to do something you are not comfortable with, just say...

Time to Ditch the Pitch

Practically every agency has issues with the whole business of pitching with things like the cost of pitching and the transparency of the process top of many lists. So, why not change it, asks...

Recent News

Next Irish Times/IMJ #breakfastbytes Seminar to Focus on The Business of...

The highly popular Irish Times/IMJ #breakfastbytes series for 2017 kicks off again on January 31st in the offices of the Irish Times with a focus...