Friday, September 30, 2016

Bigger and Better

Amidst all the hype about digital and data, direct marketing never went away. Now, armed with these tools, it is bigger, better and a lot more effective according to some Ireland’s leading DM practitioners...

Newspaper survey reveals the power of local advertising

Not only are all politics local, so too is shopping spend, according to a recent grocery shopping survey carried out by 46 local weekly newspapers in Ireland, says Shane Treanor, sales director at Mediaforce Ireland. The...

Marketing to Millennials on Snapchat

It has already overtaken Twitter in terms of the number of users making it a useful channel for brands but how they do it is a different matter, writes John Ring. Much is made of...

Location Location Location

When it comes to OOH advertising, the choice of the environment is paramount, writes Antoinette O’Callaghan of Exterion Media. Here in Ireland we take on average 2 ½ trips out of our homes every day....

Data Set to Drive OOH’s Future

Access to quality data will become increasingly important to delivering on the possibilities that OOH can deliver and this includes better consumer data, writes Colum Harmon. Optimism and confidence is the order of the day...

The Power of Live Experience

Given that word of mouth is such a powerful marketing medium, can companies afford not to invest in brand experience asks Jane Gray? Research shows that more than 50% of people say their friends and...

The Five New Missions of Communications Pros

Monitoring your brand’s reputation in the media, whether it’s online or offline, has always been an important task for communications professionals but with the increasing prevalence of data and social media, it has become...

Mixing it with the Best of Them

Your brand may be on social but is it actually being social, asks Andrew Murray? The thing –maybe it’s the key thing – about the social and content space is that it’s just that: a...

A 2020 Vision of Marketing

In the new marketing landscape that continues to evolve, context trumps traditional creative and the so-called Big Idea will be passed over for Big Capabilities, writes Sheena Horgan. The concept of, indeed the business rationale...

Radio’s Dash for Digital

Communicorp Group has been to the fore in using digital technology to futureproof its business, according to Deborah Carpenter of Communicorp One, who spoke to IMJ. Every day, cometh the hour, millions of fingers across...

Recent News

Dunnes Stores Turns in Strong Performance in Latest Kantar Worldpanel Retail...

The significant upgrade that Dunnes Stores has made to a number of its largest outlets and its product range would appear to be reaping...