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Measuring Humans

Innovating for Growth

Without innovation, brands and their owners will find it difficult to achieve growth and success, writes Jill McCarron. As storm Brian gently caressed my windows...

Changing Names, Changing Times

The successful brands of the future will be the ones that deliver an immersive shopping experience both online and offline and without any agency...

Why Mums Matter

The important role that mothers play in the household should never be taken for granted and savvy brands know this, writes Olive Fogarty. Mum. Mom....

Resistance Is Futile

In this era of evolved marketing, data and digital are the new talent battleground, says Charley Stoney. RESISTANCE IS FUTILE” is a well-known phrase that...

The Power of Good Communications

One of the Government’s most contentious initiatives since June, the creation of the Strategic Communications Unit is a smart move and long overdue, writes...

Putting the Genie Back in the Bottle

At some stage, most brands encounter a crisis along the way. But what do you do to mitigate the damage and contain the crisis?...

Pitching for Success

There are a number of things that successful agencies do to win a pitch and some will surprise you, writes Padraig Hyland. There is a...

The Trust Factor

Although the Irish media industry is likely to undergo some profound changes over the coming years – with consolidation a distinct possibility- there’s still...

The Gravitational Pull of Integration

The debate about integrated solutions is far from over particularly now that the lines between social, advertising, PR and activation have been blurred, writes...

Avoiding the Content Crap Trap

Unless your content marketing speaks to people and links back to a big idea which in turn meets key business objectives, then it’s a...

Are PR Professionals the unDATAbles?

More and more PR companies are turning to data to help inform strategies, writes Alan Keane. Public Relations has a long-standing uneasy relationship with data....

What the Heck is PR anyway?

What the “P” and “R” in public relations stands for in the digital age of always on media and fragmenting consumption habits is open...

Connecting Irish Global Brands to Sport

"The fields of play will turn brown and harden, the snow will fall, but in the heart of the fan sprouts a sprig of...

Closing the Gap to Accelerate Growth

The creation of a brand-shaped organisation is by no means an easy task but if brands get it right and they can align the...

This Time it’s Personal!

Customers warm to personalisation and it shows that brands can actually get intimate with their customers. But there’s a few things to remember before...

RECENT NEWS

Tourism Ireland Prepares to Turn the World Green for St Patrick’s...

Tourism Ireland, the organisation charged with marketing Ireland to overseas tourists has announced details of its annual St Patrick’s Day global greening initiative for...

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