The latest episode of The Irish Marketing Podcast has dropped.
This week we talk to Miriam Hendrick and Bobby Byrne, two of the principals behind Ringers Creative, for a wide-ranging conversation about agency life, creative philosophy, and what it really means to solve a ‘proper problem’.
Both Rothco alumni, they talk about how Ringers approaches a brief — going far beyond what’s written on the page — and discuss the fear and excitement of winning a pitch, including landing Donegal Catch, a brand whose ‘filing cabinet’ line has already embedded itself in Irish culture.
They also talk candidly about office culture: why ‘ego parking’ matters, how a no-dickheads policy actually works in practice, and what the Ringer ambitions are for the coming years.
The Irish Marketing Podcast is brought to you by the teams at IMJ/Adworld.ie and Tinpot Productions. It is hosted by Daryl Moorhouse.
