With less than a week to go, IAB Ireland has finalised the speaker line-up and discussion topics for its IAB Connect H2 event which will take place on Thursday, December 4 in the Radisson Blu Royal Hotel in Dublin 8.
IAB Ireland has also announced that advertisers can gain access to the event for free.
Registration begins at 8.15am and the full agenda is below:
9.00 Welcome – Suzanne McElligott, CEO, IAB Ireland
9.10 Fuelling the next wave of growth – Dr Daniel Knapp, Chief Economist at IAB Europe
9.40 Retail Media Revolution: the opportunity for brands, agencies and retailers – Colin Lewis, Co-Founder at Retail Media Works
10.00 Vodafone’s Path to Greener Digital Advertising – Orla Nagle, Head of Brand, Vodafone and Liam Parry, Account Director, dentsu Ireland
10.15 What drives Attention and what does this mean for Advertisers? – Amelia Wallis, Associate Director, Lumen Research
followed by a panel discussion moderated by Suzanne McElligott featuring:
- Amelia Wallis, Associate Director, Lumen Research
- Bren McGillicuddy, Head of Commercial Digital Strategy, Mediahuis
- Florian Schadauer, Publisher Development, EMEA, Integral Ad Science
10.55 TEA / COFFEE
11.25 Mix it Up: The power of Cross-Industry Mentorship – Karl Kavanagh, Head of Digital & Publishing, Irish Sun
11.35 CTV: Where Big Screens Meet Big Opportunities – TJ Carroll, Digital Lead, Virgin Media TV
11.55 Compound Brand – discover how marketers can stand out and build brands – Sam Doyle, Head of Global Creative Scaling EMEA and APAC, Meta
12.15 From Canvas to Code: The Future of Creativity with AI – Keynote: Claire Mulhern, Head of SMB, TikTok followed by panel with:
- Claire Mulhern, Head of SMB, TikTok
- Mark Shanley, Creative Director, adam&eveDDB
- Matt Mooney, Head of Marketing Transformation, AIB
- Daniel McEvoy, Market Lead, Google
13.00 Conference Close – Lunch is available to enjoy in the hotel or ‘to-go’
Book your tickets now HERE
