The Dublin-based agency Dynamo has rolled out a heart-warming Christmas campaign for Eason, the country’s largest bookseller.
Called “Inspire Someone this Christmas,” the campaign is airing on RTÉ, Virgin, Channel 4 and Sky.
A top-of-mind physical destination for books at Christmas, Eason has successfully leant into title-oriented tactical communications in recent years. This year, however, the retailer has taken advantage of its biggest strength: its heritage and iconic status as the home of stories for generations of Irish people since 1888 and how books can form an integral part of the human connection.
According to Lisa O’Brien, group head of e-commerce and marketing at Eason: “Christmas is about connection and inspiration. With this campaign, we wanted to celebrate Eason’s rich heritage and the special place it holds in Irish life. ‘Inspire Someone This Christmas’ is a heartfelt celebration of the enduring magic of books, how they bring us together, spark imagination, and remind us of the cherished memories and unique role Eason plays in our cultural landscape.”
Credits:
Client – Eason
Group Head of Marketing: Lisa O’Brien
Marketing Manager: Rebecca Murphy
Creative Agency – Dynamo
Creative Director: Ross Giles
Copywriter: Sean Timbs
Art Director: Shane O’Hare
Brand Designer: Guy Cresswell
Comms Director: Siobhan Lavery
Account Director: Mathilde Paus
Account Manager: Bebhinn Maguire
Motion Designer: Torlogh O’Boyle
Creative intern: Daisy Tuomey
Producer: Jessica Derby – Derby Productions Ltd.
Production Team – Banjoman
Director : POB
Head of Production : Matt D’Arcy
Executive Producer : Keith Bradley
Production Manager : Orla Morris Toolen
DoP : Aidan Gault
Art Director : Lauren Kelly
Edit : Rob Hegarty at Mustard
Post Producer: Anthony McCaffrey
Post Producer: Laura Greally
VFX : John O’Hagan
Photography: Alex Sheridan
Retoucher: Dennis Tuffnell
Sound Studio – Blast Audio
Sound design: Will Farrell
Sound Mix: Will Farrell/ Eoin Kelly
Music Supervisor: John McCallion
Music: “I’m living good” by George Jackson
