Core Creative and the Dublin-based Vibrant partnered to create the latest iteration of Sky Ireland’s “Bound by Belief “platform to life, “a rallying call that celebrates the power of belief in uniting players, fans, and a nation.”
“This year, the ambition was to take the idea beyond stills, blending live action, photography, and motion design into a unified creative system designed to feel less like advertising and more like part of the matchday experience, with a presence across screens, stadiums, and city streets. This required a large bank of assets for all the touch points,” according to Vibrant.
Beyond the live action, Vibrant used sequential flash to capture each light separately, a technique that allowed the team to animate light in post, blend individual portraits into team compositions, and craft imagery with cinematic energy.
The campaign has launched across OOH, DOOH, BVOD and social-first edits, with hero photography on citywide sites. On matchday, the work is activated across perimeter LED boards, stadium screens, and digital displays outside the grounds.
As part of Sky Ireland’s broader ongoing platform, Bound by Belief is crafted to be more than a campaign. It provides a consistent visual presence that continues to capture the spirit of belief at the heart of Irish football.
Credits:
Agency: Vibrant
Photography + Retouch: Kevin Goss-Ross
Photography Assistant: Harry Rhys Thomas
Stills Producer: Cara Gaynor
Director: Herman du Toit
Producer: Michael Roulstone
Camera Operators: Stephen Reynolds + Francois Gray
Camera Assistant: Michael Behan
Animation: Kevin Goss-Ross + Stephen Reynolds
Edit + Colourist: Stephen Reynolds
Hair + Make up: Jennifer Hennessy
Client: Sky Ireland
Agency: Core Creative l
Agency Creative Director: Rob Murray
Agency Business Director:Kate O’Callaghan
Agency Production Director: Andrew Counihan
Agency Producer: Anita McMenamin
Agency Senior Client Manager: Rachel Kiernan
