To mark 60 years of supporting children in Ireland, The Public House has rolled out a new campaign for the children’s charity Barnardos. The new campaign is running across OOH and social media this summer.
Barnardos works with and for vulnerable children and families across Ireland. The Public House wanted to maximise standout for Barnardos to raise awareness of the charity and the work they it does in Ireland.
The agency worked with children’s illustrator Katya Swan to create a suite of warm and familiar illustrations and scenarios for the campaign. The illustrations were based on first hand accounts from people who have been positively affected by Barnardos over the past 60 years.
According to Dillon McKenna, associate creative director, The Public House: “It’s difficult to stand out in the charity sector, where most campaigns are focused on the short-term, with urgent calls to action to donate now. We wanted to embrace an anti-formula approach and focus on the long-term benefit of Barnardos, spreading the feel-good stories of the charity’s history.”
Mary Gamble, director of fundraising and marketing, Barnardos Ireland adds: “Barnardos has transformed the lives of vulnerable children and families for 60 years in Ireland. We hope this campaign will help people understand the way we positively impact the lives of children for the better – because childhood lasts a lifetime.”
The Public House have been working with Barnardos since 2020 and also work with charities that include the Children’s Health Foundation, Equality for Children and Aware.
Credits
Agency: The Public House
Creative Director: Dillon McKenna
Head of Design/ Art Direction: Eimear O’Sullivan
Senior Designer: Trevor Nolan
Senior Copywriter: Padraic Walsh
Senior Account Manager/ Producer: Rachel Campbell
Managing Director: Catrióna Campbell
Client: Barnardos
Director of Fundraising and Communications: Mary Gamble
National Fundraising Manager: Seán Bergin
Illustrator: Katya Swan
