While Covid-19 continues to dominate headlines nationwide, the flu season has already started and to remind people to get the flu vaccine, the HSE has launched a new cross-platform advertising campaign which was created by TBWA\Dublin.
The campaign is aimed at parents of children between 2 and 12 as children carry the flu virus in their system longer than adults, and are at risk of serious illness if they get it. . This is the first time that children in Ireland have been offered the free flu vaccine which is administered via a nasal spray and is available from GPs and pharmacists nationwide.
Featuring animation from Digital Beast, the campaign makes use of multiple media formats to broadcast this message, appearing across TV, radio, digital display, press, and social.
According to Niamh McDermott, account director at TBWA\ Dublin: “Working with the HSE, we developed a simple papercut look and feel that was brought to life by the creative team in Digital Beast. We hope that the simple nature of the animation will really resonate with the public and boost uptake of such an important vaccine”.
Darina Carr, programmes and campaigns lead with the HSE adds: “We are launching a new campaign for a nasal flu vaccine never before offered by the HSE and in a very challenging year. We hope it will decrease the burden of flu on families and our health services. The challenge that we gave TBWA and Digital Beast was not a small one. We wanted something that introduced and explained something complex in a really simple and engaging way and we’re thrilled with the results.”
Head of Programmes and Campaign, Aghna Harte
Programmes & Campaigns Lead, Darina Carr
CEO, Deirdre Waldron
Account Director, Niamh McDermott
Account Executive, Alex Lloyd
Head of Art, Niall Staines
Art Director, Kyle Schouw
Copywriter, Niall McDonnell
Finished Artist, Zoltan Kuti
Senior Strategist, Shane Kelly
Producer, Kate McEvoy
Sound, Dean Jones (Raygun)
Animation, Conor McIntyre (Digital Beast)