With the launch of new Jacob’s Club Chunky, there really is a Club For Everyone. To celebrate the five delicious bars of the Club range, Jacob’s is celebrating and championing social clubs around the country with a new cross-platform campaign.
The Valeo Foods-owned brand has worked with Havas to produce a musical radio ad that reflects the diversity of interests in modern Ireland. The jingle, part of a national radio campaign, humorously captures the variety of clubs across the country.
The campaign also includes a content series that sees comedian and Hardy Bucks alum Kevin McGahern travel to some of the country’s quirkiest clubs – from roller derbies to circus classes. The series looks at what makes these clubs unique, with Kevin interviewing club members and getting involved. Hosted on Jacob’s social channels, the videos will be amplified via a partnership with Independent News & Media and supported with a national OOH campaign.
Angela Harding, Marketing Communications Manager, Valeo Foods said: “With the introduction of our new Club Chunky, there’s a Jacob’s Club for everyone regardless of your taste. Similarly, more than ever before, people across the country are joining communities, getting involved and meeting like-minded people to share their passions. We’re delighted to showcase just some of these with our new campaign – and look forward to fans sharing their own clubs and passions with us on social.”
Gary Boylan, Creative Director, Havas said: “Our goal at Havas is to create a meaningful difference for our clients and their consumers – and Jacob’s is a brand that has meant a lot to people in Ireland for a very long time. We’re excited to have this opportunity to demonstrate that Jacob’s wants to support the diversity of interests and hobbies people in Ireland have today.”
Client: Valeo Foods
Marketing Communications Manager: Angela Harding
Campaign Manager: Cara Kennedy
Creative Director: Gary Boyla
Creative Team: Stephen Kelly, Zoë Higgins
Videographer: Eimear Nolan
Client Service Director: Aoife Surgeon
Senior Account Manager: Ryan Glynn
Senior Account Executive: Rebecca Mullen
Head of Planning: Ashly Stewart
Strategic Planner: Áine O’Boyle
Digital Account Manager: Ozge Ozdemir
Digital Executive: Anna Potashkina:
Senior Communications Manager: Luke Reilly
Producer: Ben Rawlins
Composer/arranger: Oisín Walsh-Peelo
Media Agency: Initiative